Senior Digital Marketing Specialist

This is a fully remote position, open to applicants in Arizona, +17 more states.

📋 Description

• Develop and oversee the multi-channel marketing calendar to ensure alignment with seasonal trends and corporate objectives.

• Spearhead cross-departmental initiatives to implement marketing campaigns, managing timelines, assets, and approvals with stakeholders throughout the organization.

• Oversee and assess campaign deliverables to guarantee quality prior to launch.

• Evaluate campaign and promotional KPIs to uncover strategic opportunities and effectively communicate findings to leadership.

• Create and implement promotional experiments focusing on offer types, timing, and channel combinations.

• Record insights from promotional experiments to guide future strategies.

• Maintain documented standard operating procedures and service-level agreements for essential team processes.

• Mentor team specialists and assist in their growth in project management and marketing strategy.

• Inform the organization about upcoming campaigns to ensure cohesive alignment across the company.

• Manage marketing campaigns from inception to launch across various channels aimed at firearm enthusiasts, outdoor lovers, campers, hunters, and other target audiences.

• Promote offers and products to enhance sales and engage customers.

⛳️ Requirements

• A Bachelor's degree is required, with a focus in Marketing, Business, Communications, or a related area.

• At least 4 years of experience in Digital Marketing, ideally within the e-commerce sector.

• Proficient in Microsoft Office, with a strong comfort level in utilizing software and technology.

• Practical experience in using AI tools is an advantage.

• Understanding of best practices across different online marketing channels, particularly Email Marketing.

• Excellent project and time management abilities.

• Strong verbal and written communication skills.

• Familiarity with sporting goods, hunting, law enforcement, and/or outdoor industries is preferred.

• Must reside in one of the eligible states where Ecentria has a presence.

🏝️ Benefits

• Medical, Dental and Vision Insurance.

• 401k plan participation.

• Company-paid Short and Long-Term Disability Insurance.

• Company-paid Life Insurance.

• Company-paid holidays.

• Employee Assistance Program.

• Paid Parental Bonding Leave.

• Full-time benefits eligibility.

• Fully remote work arrangement.