Senior Digital Marketing Specialist

This is a fully remote position, open to applicants in Sri Lanka.

📋 Description

• Assume responsibility for digital marketing efforts within the cybersecurity field

• Enhance brand visibility, generate leads, and foster business expansion

• Oversee and consistently enhance the company website

• Create, modify, and publish content for the website

• Design landing pages and campaign-specific web pages

• Optimize website performance and improve user experience

• Ensure consistency across all marketing materials and uphold brand standards

• Generate written and visual marketing content

• Develop downloadable lead magnets and gated resources

• Write blogs, case studies, whitepapers, and various marketing materials

• Create graphics and digital assets utilizing Figma and AI-assisted techniques

• Repurpose content across a variety of marketing channels

• Oversee marketing operations within HubSpot

• Create and maintain lead capture workflows

• Integrate gated content and lead capture systems with HubSpot

• Develop and manage lead scoring methodologies

• Collaborate with the sales team to qualify leads generated from marketing

• Assist in campaign reporting, analysis, and optimization

• Plan and implement digital marketing campaigns

• Track campaign performance and analyze marketing data

• Suggest enhancements based on performance insights

• Support SEO and website optimization efforts

• Organize online webinars from inception to execution

• Handle registrations and communications with attendees

• Prepare presentations and supplementary marketing materials

• Provide support to presenters during live webinar sessions

• Utilize AI to enhance marketing productivity, creativity, and results

• Employ AI in content creation and campaign strategy

• Implement AI-assisted design and research workflows

• Identify opportunities to enhance marketing processes and automation

• Investigate practical applications of AI within the marketing domain

⛳️ Requirements

• At least 5 years of experience in digital marketing or marketing management

• Capability to independently oversee marketing initiatives with minimal oversight

• Strong skills in content marketing and copywriting

• Practical experience in website management

• Proficient in using HubSpot CRM and marketing automation tools

• Experience in planning and executing digital marketing campaigns

• Familiarity with analyzing campaign performance and recognizing optimization opportunities

• Solid understanding of customer journeys, lead generation, and lead qualification

• Excellent written and verbal communication skills in English

• Experience with HubSpot, Figma, Claude AI, and other AI-driven marketing tools, Google Workspace, website CMS platforms, and marketing analytics tools

• Highly proactive, organized, and responsible

• Self-driven and comfortable working autonomously

• Inquisitive and commercially aware

• Confident in making suggestions and raising questions

• Strong critical thinking and problem-solving skills

• Solution-focused and adaptable in a dynamic environment

• Open to constructive feedback and dedicated to continuous improvement

• Committed to achieving strong business results

🏝️ Benefits

• Compensation in Australian Dollars

• Medical insurance from the first day for you and your spouse (or parents if unmarried)

• Generous OPD coverage for everything from doctor visits to all your healthcare needs

• Home office setup allowance

• Internet allowance

• Gym and wellness allowance

• Regular team events and engagement activities

• Diji Assist mental health and counseling support

• Reimbursement for industry certifications

• Open-door culture valuing ideas and feedback

• Flexible working arrangements - home or office, wherever you excel

• Rewards and recognition initiatives

• Christmas and financial year-end celebrations