Senior Digital Marketing

This is a fully remote position, open to applicants in Egypt.

📋 Description

• Design and implement detailed digital marketing and growth strategies that align with business goals.

• Organize and oversee paid advertising initiatives on platforms such as Meta, Google Ads, LinkedIn, and other pertinent channels.

• Serve as a Media Buyer, handling budgets, targeting, campaign setup, optimization, and performance tracking.

• Create and implement SEO strategies to enhance organic visibility, rankings, traffic, and qualified leads.

• Direct content planning, creation, distribution, and optimization across various digital platforms.

• Evaluate campaign and funnel performance to pinpoint growth and optimization prospects.

• Construct and refine customer acquisition funnels and landing pages.

• Track KPIs, including CPL, CAC, ROAS, conversion rates, organic traffic, and lead quality.

• Conduct research on market trends, competitors, audiences, and keywords.

• Leverage analytics and performance data to guide marketing strategies.

• Collaborate with Sales, Product, Design, and other departments to foster business growth.

• Experiment with new channels, creatives, messaging, audiences, and growth avenues.

• Generate regular performance reports that include insights and actionable recommendations.

⛳️ Requirements

• Over 5 years of experience in Digital Marketing or Growth Marketing.

• Essential: Prior experience in a Software, SaaS, or technology firm.

• Strong practical knowledge in Paid Ads and Media Buying.

• In-depth understanding of SEO and organic growth methodologies.

• Proven track record in developing and executing content strategies.

• Extensive experience in crafting and implementing digital marketing and growth strategies.

• Experience in managing and optimizing substantial advertising budgets.

• Strong grasp of conversion funnels, lead generation, and customer acquisition.

• Data-driven approach with robust analytical and problem-solving abilities.

• Familiarity with tools like Google Ads, Meta Ads Manager, Google Analytics, Google Search Console, and SEO tools.

• Exceptional communication and project management capabilities.

• Ability to operate independently and take charge of digital growth initiatives.

• Background in B2B SaaS or B2B Software marketing.

• Experience with LinkedIn Ads and B2B lead generation.

• Proficiency with CRM and marketing automation platforms.

• Strong comprehension of performance marketing and growth hacking techniques.

• Experience collaborating with sales teams and refining marketing campaigns based on lead quality and revenue.

🏝️ Benefits

• Working model: Remotely

• Working days: 5 days/week

• Days off: Friday & Saturday

• Working hours: 9 AM - 6 PM