Senior Digital Channels Analyst

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Oversee and enhance the analysis of the squad’s essential performance metrics, including dashboards, engagement, conversion, retention, NPS/CSAT, and feature uptake.

• Monitor digital customer journeys, campaigns, and in-app communication strategies—such as push notifications, banners, and journeys—assessing performance and suggesting improvements.

• Evaluate the app’s navigation and conversion pathways, pinpointing friction areas, drop-off points, and customer behavior patterns.

• Create and validate hypotheses for experience enhancements through A/B testing and both qualitative and quantitative research.

• Assist in defining and prioritizing the performance team’s backlog based on potential impact.

• Undertake other tasks associated with the role.

⛳️ Requirements

• Bachelor’s degree in Business Administration, Advertising, Engineering, Statistics, or a relevant field.

• Experience with digital channels, digital products, or data, ideally in a retail, commercial, or financial app setting.

• Understanding of digital business models, encompassing monetization strategies, customer journeys, and the dynamics of financial and commercial applications.

• Proficiency in in-app communication strategies, including segmentation, personalization, and message orchestration across push notifications, in-app messaging, and email.

• Experience with funnel analysis, covering acquisition, activation, retention, and conversion metrics, with the capability to detect bottlenecks.

• Familiarity with testing methodologies, including A/B test design, hypothesis formulation and validation, and interpretation of statistical significance.

• Knowledge of data analysis and data cross-referencing techniques.

• Strong skills in Excel.

• Understanding of UX principles to aid in experience-improvement suggestions.

• Experience in an agile environment, involving squads, sprints, and backlogs.

• A postgraduate degree or MBA in Data, Digital Marketing, or Business Intelligence is advantageous.

• SQL knowledge is a plus.

🏝️ Benefits

• Meal and food allowance (if preferred, you may receive both amounts on a single meal benefits card).

• Health insurance.

• Dental insurance.

• Childcare assistance.

• Life insurance.

• Private pension plan.

• Wellhub.

• Mercantil Development Academy.

• Profit-sharing plan (PLR).