Senior Digital Analyst

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the measurement strategy for clients, encompassing KPIs, measurement plans, and data-driven business decisions.

• Conduct analytics audits of GA4, GTM, server-side tagging, Shopify Customer Events, Amplitude, Triple Whale, and related implementations.

• Identify deficiencies in data accuracy, visibility, and compliance.

• Oversee implementation specifications, quality assurance, and post-launch monitoring.

• Design data layers, event models, UTM taxonomies, BigQuery integrations, and proactive alert systems.

• Facilitate client calls and present findings, recommendations, business impact, and ownership of subsequent steps.

• Shape the conversion rate optimization (CRO) and experimentation strategy using analytics, heatmapping, and behavioral data.

• Provide insights on attribution and multi-touch customer journeys.

• Reconcile platform-reported revenue across various channels.

• Offer strategic advice on consent and privacy compliance in collaboration with developers and client legal teams.

• Collaborate with development, design, media, and client services teams.

• Assist with large-scale migrations and redesigns, ensuring continuity of tracking and parity in post-launch analytics.

• Contribute to the growth of the analytics practice by standardizing deliverables and processes, refining the tool stack, leveraging AI to enhance delivery, and supporting sales with scoping and proposals.

⛳️ Requirements

• 7+ years of experience in analytics, measurement strategy, or digital strategy.

• Experience in an agency or consulting environment is preferred.

• Proficient in GA4, Tag Manager (client and server-side), and BigQuery.

• Background in eCommerce analytics.

• Ability to articulate complex issues in simple terms and provide clear recommendations.

• Confidence in leading discussions with clients and prospects.

• Practical knowledge of consent management platforms and privacy regulations, including GDPR, CCPA, CPRA, and emerging state laws.

• Insight into attribution, off-site customer journeys, and the impact of AI on search and shopping behavior.

• Experience in developing repeatable processes and documentation.

• Familiarity with Shopify or Drupal, including headless builds.

• Bonus: Experience mentoring analysts or building an analytics service offering.

• Bonus: Developed processes for integrating AI into workflow.

🏝️ Benefits

• 100% employer-covered health, vision, and dental insurance.

• Life insurance and short-term disability coverage.

• Paid parental leave.

• Family First PTO Bank.

• Fully remote work environment.

• Flex Fridays.

• Paid vacation time.

• 401(k) plan with up to a 4% match.

• Charitable matching and/or community service hours.

• Year-end merit-based bonuses.

• Annual company retreat.

• Company culture events such as trivia nights and team lunches.

• Budget for professional development.