Senior Digital Advertising Operations Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full responsibility for the comprehensive management of direct-sold digital campaigns using Google Ad Manager, which includes setting up orders and line items, targeting, creative trafficking, quality assurance, monitoring delivery, pacing, optimization, and final reporting.

• Formulate and implement digital campaign strategies in collaboration with Sales, converting advertiser objectives and KPIs into effective campaign plans while suggesting targeting, placements, and formats across websites, newsletters, and sponsored content.

• Create and launch email campaigns and newsletter sponsorships via Omeda, which encompasses setting up creative and tracking, conducting tests, executing deployment, and analyzing post-send performance reports.

• Collaborate with sales teams, advertisers, and agencies to provide specifications, gather assets, lead kickoff and status meetings, coordinate campaign details, create or modify creatives, and adhere to deadlines.

• Deliver screenshots, reporting, and optimization suggestions while resolving issues related to clients, creatives, tags, and websites.

• Provide comprehensive campaign reporting, assess success against client objectives and benchmarks, share insights and recommendations, and pinpoint upsell and renewal opportunities.

• Uphold best practices in ad operations, including documentation and QA processes related to creative specifications, brand safety, viewability, and resolving discrepancies.

• Enhance workflows, tools, and processes in collaboration with the Director of Digital Ad Operations and mentor junior team members.

⛳️ Requirements

• A minimum of 4 years of relevant experience in digital advertising operations, preferably on the publisher/media side.

• A Bachelor's degree is preferred.

• Extensive, hands-on experience with Google Ad Manager, including trafficking, inventory forecasting, reporting, and troubleshooting.

• Significant experience in email marketing, encompassing the creation, deployment, and reporting of email campaigns and sponsorships using an email service platform (e.g., Omeda or similar), along with a solid understanding of segmentation, deliverability, and best practices for list management.

• Demonstrated expertise in digital campaign strategy: formulating campaign plans, setting KPIs, analyzing performance, and recommending optimizations across display, email, and sponsored content.

• Proficient in Google Analytics, third-party ad serving and tracking, and Microsoft Office (Excel, Outlook, PowerPoint, Word); advanced Excel capabilities for reporting and analysis are essential.

• Familiarity with HTML, JavaScript, and rich media formats for creative quality assurance and troubleshooting; knowledge of Photoshop is a plus.

• Self-driven, proactive, detail-oriented, creative, and analytical, with the capability to manage multiple campaigns and deadlines concurrently with little oversight.

• Exceptional written and verbal communication skills, combined with a collaborative, client-focused approach.

🏝️ Benefits

• Opportunity to work in a dynamic and innovative environment.

• Competitive salary and comprehensive benefits package.

• Professional development and growth opportunities.