Senior Developer, Marketing Manager

This is a fully remote position, open to applicants in New York, +1 more state.

📋 Description

• Translate the strategy for developer relations into a cohesive marketing programs plan.

• Align developer marketing efforts with product marketing content, brand campaigns, demand generation initiatives, and field marketing strategies.

• Develop an Ideal Customer Profile (ICP) playbook tailored for developer and practitioner audiences, outlining purpose, actions, and objectives.

• Promote consistency, repeatability, compliance, scalability, and adoption across various developer programs.

• Take ownership of developer acquisition initiatives and collaborate with the Demand Generation team to monitor paid campaigns and experimental acquisition channels.

• Design, scale, and oversee global developer programs that integrate into worldwide marketing funnels.

• Enhance the developer persona framework in partnership with Marketing Operations, and monitor community metrics, health, and sentiment.

• Convert technical engagement metrics into tangible business impact.

• Prioritize and manage expenditures within budget constraints while aligning ROI with programs.

• Work collaboratively across marketing teams to co-create campaign content, narratives, and developer-focused activations.

• Ensure that developer-centric content and programs are incorporated into regional sales strategies and field marketing campaigns.

⛳️ Requirements

• A minimum of 6 years of experience in persona-based demand generation and developer marketing.

• At least 2 years in a strategic, cross-functional role.

• Proven experience in orchestrating complex programs across diverse marketing disciplines.

• Profound understanding of the developer persona, workflows, open-source dynamics, and contemporary software development landscapes.

• Exceptional capability to translate intricate technical concepts into high-level business value for marketing stakeholders, and vice versa.

• Demonstrated expertise in developing community governance models and engagement strategies.

• Proficiency in utilizing marketing analytics tools, including Tableau and SFDC.

• This position is not eligible for immigration sponsorship.

🏝️ Benefits

• Generous PTO Policy.

• Unplugged Days to promote work-life balance.

• Flexible Work From Home Policy.

• Mental & Physical Wellness programs.

• Phone and Internet Reimbursement program.

• Access to Continued Career Development opportunities.

• Comprehensive Benefits and Competitive Packages.

• Paid Volunteer Time.

• Employee Resource Groups.

• Eligibility for corporate incentive plans for non-sales roles.