Senior Demand Generation Manager

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Develop and strategize targeted go-to-market initiatives to enhance brand visibility and cultivate leads throughout the sales and marketing funnel.

• Take ownership of the strategy and implementation of demand generation initiatives that promote qualified pipeline growth and revenue enhancement.

• Identify and create innovative demand generation methodologies, frameworks, and best practices.

• Utilize digital platforms to automate marketing efforts, including webinars, and assess effective points of interaction for campaigns.

• Employ CRM systems, customer data, and marketing automation tools such as Marketo and SFDC to design and launch campaigns.

• Collaborate with Sales, Product, and Customer Success teams on messaging, positioning, content strategy, go-to-market synchronization, campaign optimization, product launches, and market expansion.

• Drive the creative development of content and communications that support demand generation initiatives and enhance customer engagement.

• Establish key performance indicators and reporting structures to evaluate campaign efficacy and guide strategic decisions.

• Lead complex, cross-departmental projects that align with company objectives and growth targets.

• Oversee demand generation program expenditures and advise on investments that maximize return on investment and scalability.

• Create a dynamic campaign calendar that aligns with Sales leadership and Product pipeline objectives.

• Deliver fully developed Sales campaigns, complete with content, lists, presentations, and enablement materials.

• Represent demand generation in cross-departmental and external interactions.

• Participate in shaping the strategic direction of the demand generation sector.

• Mentor peers across Marketing and partner teams, fostering continuous improvement.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, or a related discipline.

• Over 10 years of experience in B2B marketing, with extensive, recognized expertise and authority in demand generation.

• Demonstrated success in establishing and scaling demand generation programs within a high-growth SaaS context.

• Strong knowledge of public safety or mission-driven technology sectors is advantageous.

• Proven ability to lead cross-functional projects and influence at all organizational levels without direct authority.

• In-depth proficiency with marketing automation, CRM, and analytics tools, including Marketo and SFDC.

• Experience in setting KPIs and developing reporting frameworks.

• Outstanding communication, analytical, and mentoring abilities.

• Successful completion of a comprehensive, fingerprint-based background check.

• Adherence to the FBI's Criminal Justice Information Services (CJIS) Security Policy.

• The acquisition and maintenance of all necessary security clearances is a prerequisite for employment.

• Certain customer contracts may require additional security verification processes.

🏝️ Benefits

• Comprehensive benefits package.

• Potential eligibility for variable compensation, such as incentive plans or discretionary performance bonuses.

• Equal opportunity employer committed to equity, diversity, inclusion, and maintaining a barrier-free workplace.

• Accommodations available upon request at all stages of the recruitment and employment process.