Senior Demand Generation Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Create and strategize targeted go-to-market initiatives to enhance brand visibility and cultivate leads throughout the sales and marketing funnel.

• Take ownership of the strategy and implementation of demand generation programs that stimulate qualified pipeline and revenue growth.

• Define and develop approaches, frameworks, and best practices for demand generation.

• Utilize digital platforms to automate marketing efforts, including webinars, and identify effective campaign interaction points.

• Employ CRM systems, customer data, and marketing automation tools such as Marketo and SFDC to design and launch campaigns.

• Collaborate with Sales, Product, and Customer Success teams on messaging, positioning, content strategy, go-to-market alignment, campaign enhancement, product launches, and market expansion.

• Oversee the creative development of content and communications for demand generation initiatives and customer engagement.

• Set KPIs and reporting frameworks to evaluate campaign effectiveness and guide decision-making.

• Lead complex, cross-departmental projects that align with company objectives and growth targets.

• Manage the budget for demand generation programs and suggest investments that optimize ROI and scalability.

• Develop a continuous campaign calendar synced with Sales leadership and Product pipeline objectives.

• Provide Sales teams with campaigns that include content, lists, presentations, and enablement materials.

• Represent demand generation in cross-departmental and external interactions.

• Participate in decisions that influence the direction of the demand generation sector.

• Mentor colleagues throughout Marketing and partner teams.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, or a related discipline.

• Over 10 years of experience in B2B marketing, with well-established expertise in demand generation.

• Demonstrated success in building and scaling demand generation initiatives within a high-growth SaaS environment.

• Strong familiarity with public safety or mission-driven technology markets is advantageous.

• Proven capability to lead cross-functional projects and influence stakeholders at all organizational levels without direct authority.

• Profound knowledge of marketing automation, CRM, and analytics platforms, including Marketo and SFDC.

• Experience in establishing KPIs and reporting structures.

• Excellent communication, analytical, and mentoring abilities.

• Candidates must possess legal authorization to work in Canada.

• Must successfully obtain and retain a Reliability security clearance from the Government of Canada.

• Compliance with the FBI's Criminal Justice Information Services (CJIS) Security Policy may be necessary.

• Must successfully complete a thorough, fingerprint-based background check.

• Securing and maintaining all required security clearances is a condition of employment.

🏝️ Benefits

• Comprehensive benefits package.

• Potential eligibility for variable compensation, including incentive plans or discretionary performance bonuses.

• Barrier-free workplace with accommodations available upon request throughout all stages of the recruitment process.