Senior Demand Generation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of demand generation for the designated market, which includes quarterly ACV pipeline goals and the assigned program budget.

• Convert broad company go-to-market objectives into tailored demand strategies, audience frameworks, narratives, messaging, and nurture paths specific to the market.

• Design, implement, launch, and assess integrated multi-channel campaigns.

• Execute account-based marketing initiatives for targeted accounts and those currently in the market.

• Identify buying committees, customize campaigns, and synchronize timing with BDR and Sales teams.

• Develop and maintain ongoing demand engines encompassing thought leadership, paid initiatives, webinars, email, social media, retargeting, ABM, and events.

• Collaborate with the Events Manager to identify impactful events that generate meetings and pipeline opportunities.

• Oversee funnel performance from intent to meetings, opportunities, and bookings.

• Work with Marketing Operations on analytics, automation, segmentation, and lead flow processes.

• Provide regular ROI analyses for channels with actionable recommendations.

• Partner with Product Marketing, Content, BDR, Sales, and events teams for cohesive strategies.

• Report directly to and collaborate with the Senior Director of Demand Generation.

⛳️ Requirements

• A minimum of 5 years of experience in B2B demand generation, growth, or marketing targeting enterprise buyers.

• Proven experience in marketing to marketers.

• A history of developing data-driven demand programs that successfully increased pipeline and revenue.

• Experience with account-based marketing focused on designated account lists.

• Proficient in hands-on campaign creation and execution across LinkedIn, Meta, and Google Display.

• Familiarity with Salesforce or HubSpot platforms.

• Strong copywriting skills applicable to emails, landing pages, ad copy, and sales cadences.

• Excellent analytical abilities.

• Proficient in Excel, including pivot tables and advanced functions.

• Experience utilizing generative AI tools; familiarity with Claude or similar technologies is a plus.

• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent professional experience.

• Experience in marketing or selling to agencies.

• Background in politics, advocacy, or public affairs marketing.

• Experience in data, martech, or adtech sectors.

• Knowledge of intent and firmographic data platforms such as ZoomInfo, Bombora, 6sense, or Demandbase.

• Familiarity with tools like Pardot, Asana, WordPress, and Google Analytics.

🏝️ Benefits

• Annual bonus program linked to company performance.

• Comprehensive medical, dental, and vision coverage, including HSA options.

• Company-funded disability and life insurance, with an option to purchase additional life insurance.

• 401(k) plan with company matching contributions.

• Flexible PTO policy along with 10 paid holidays.

• Paid parental leave benefits.

• Access to wellbeing and employee assistance programs.

• Unlimited access to over 20 health professionals and wellbeing coaches for you and your family members.

• A remote-first work environment that offers genuine flexibility.

• Travel commitment of approximately 15% for company and client events.