Senior Data Product Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Establish and develop the new Marketing Data & Measurement team

• Lead and manage the Marketing Data Product roadmap

• Convert Marketing and Marketing Analytics measurement strategies into scalable products and capabilities, including Attribution, Customer Lifetime Value, Marketing Mix Modeling, and incrementality testing

• Oversee the technical framework of Marketing Data Products

• Collaborate with Data Engineering and IT to create dependable data models, pipelines, and the integration of new data sources

• Transform business challenges into product opportunities and prioritize features accordingly

• Promote adoption and tangible business value through product metrics, stakeholder feedback, and business KPIs

• Serve as the primary liaison between Marketing, Marketing Analytics, Data Engineering, and IT

• Facilitate cross-functional collaboration with Product teams, Data Engineers, Analysts, and technical stakeholders

• Manage backlog and agile delivery utilizing Jira and Confluence

• Enable scalable and dependable marketing analytics via a modern data platform

• Ensure adherence to data quality and governance standards for reliability, consistency, and accessibility

⛳️ Requirements

• Multiple years of experience as a Product Owner or Product Manager in Marketing Analytics, MarTech, or Data Products

• Ideally, experience in building or leading cross-functional teams

• Strong knowledge of marketing and e-commerce, including performance marketing, brand marketing, CRM, customer retention, and data-driven business decisions

• Practical experience with Attribution, Marketing Mix Modeling (MMM), and incrementality testing

• Solid understanding of modern data platforms and technologies, particularly Databricks, dbt, and Power BI

• Experience with data models, pipelines, and integrations

• Demonstrated experience in agile environments, including backlog management, sprint planning, and stakeholder coordination using Jira and Confluence

• Strong stakeholder management and communication skills, including the ability to explain technical concepts and measurement methodologies to senior and C-level stakeholders

• Proactive, product-focused mindset at the intersection of Marketing, Data, and IT

• Proficient in both English and German

• Experience in e-commerce, retail, or the healthcare/pharmaceutical industry is considered a significant advantage

🏝️ Benefits

• Work from Home: individually arranged workplace, including up to 20 days a year anywhere in the EU

• Redcare events: creative team events and regularly scheduled parties

• Kindergarten Grant: €100 total per month for employees covering kindergarten childcare costs

• Mental health: anonymous, free professional psychological support from nilo

• Personal Development: internal and external training and career development assistance

• Mobility: fully funded Deutschland Ticket

• Sports & Health: Urban Sports Club membership (M package) and additional health opportunities