Senior CRM Manager

This is a fully remote position, open to applicants in Serbia, +3 more countries.

📋 Description

• Formulate hypotheses derived from analytical data, customer journey maps (CJM), essential business metrics, and lifecycle and loyalty indicators.

• Develop business specifications that outline the anticipated impacts on business performance.

• Initiate experiments utilizing email, app/web push notifications, SMS, pop-ups, banners, chat features, and other in-product communication channels.

• Evaluate the outcomes of experiments.

• Take ownership of a significant CRM project, such as boosting retention among high-ARPPU clients or curbing churn rates.

• Collaborate with stakeholders, product managers, UX teams, development teams, and data analysts.

• Enhance processes and products, introduce new channels, and apply innovative strategies to meet business objectives.

⛳️ Requirements

• Proven experience with CRM/CDP Systems.

• Proficiency in HTML.

• Familiarity with Google Sheets / Excel.

• Experience with Jira / Confluence.

• Background in any BI systems.

• Knowledge of CRM metrics such as OR, CR, CTOR, retention rate, churn rate, and unsubscribe rate.

• Strong understanding and experience with business metrics, including revenue, ARPPU, LTV, etc.

• Proficient in both Russian and English (B2+) is essential.

• Familiarity with SQL would be advantageous.

🏝️ Benefits

• REMOTE OPPORTUNITY to work full-time.

• Vacation entitlement of 28 calendar days each year.

• 7 wellness days annually (time off).

• Bonuses of up to $5000 for successfully recommending candidates for positions within the company.

• 50% reimbursement for professional training, international conferences, and meetings.

• Corporate discount available for English lessons.

• Health benefits: reimbursement of up to $1,000 gross per year for self-purchased health insurance or medical fees for yourself and close relatives if not covered by corporate medical insurance.

• Provided workspace and necessary equipment in offices or co-working environments.

• Reimbursement of workplace expenses up to $1,000 gross every three years in other locations.

• Internal gamified gratitude system offering bonuses that can be exchanged for merchandise, team-building activities, massage certificates, etc.