Senior Creative Manager

This is a fully remote position, open to applicants in Thailand.

📋 Description

• Take charge of the creative feedback process by evaluating ad performance based on hook, angle, and format; formulating hypotheses, creating briefs, and establishing a prioritized testing backlog.

• Conduct creative reviews on a weekly basis, and daily during peak periods, with the Performance Lead to determine which elements to iterate, test, or discontinue.

• Generate a high volume of creative content utilizing generative video, image, and voice tools; compose briefs, fine-tune tools, and ensure quality assurance of outputs.

• Establish baseline creative velocity within the first month and commit to production goals.

• Source, brief, and oversee UGC creators in the Philippines, Thailand, and South Africa, both directly and through local agencies.

• Create a native-speaker review layer for each target market.

• Manage framing guidelines and compliance quality assurance for all advertisements produced by humans and AI.

• Ensure compliance with creative standards for financial-product advertising, aiming for a zero-disapproval rate.

• Develop organic social media content, CRM/lifecycle material, out-of-home campaigns, partnership assets, and enhance FINN’s brand and positioning.

• Record successful practices in playbooks and systems.

• Advocate for initial hires when production capacity is reached and oversee them.

⛳️ Requirements

• Proven experience in producing ads that outperform a control, along with the ability to articulate the metrics, insights, and subsequent creative choices.

• Daily engagement with various generative video, image, and voice tools, possessing a clear understanding of each tool’s strengths and limitations.

• Experience in briefing and managing UGC creators or influencers.

• Familiarity with hook rate, hold rate, CTR, CPA, frequency, and CPM metrics.

• Track record of delivering successful creative in languages not personally spoken, utilizing native creators, transcreators, and a review layer.

• Approximately 5–8 years of experience in performance creative, growth, or user acquisition creative roles.

• Fluency in Thai is a significant advantage.

• Proficiency in Filipino is a bonus.

• Background in mobile gaming or app user acquisition creative is a plus.

• Experience in building a creative function from the ground up is an added advantage.

🏝️ Benefits

• Fully remote position with genuine budget ownership from the first week.

• A truly AI-forward environment — with a tooling budget and the authority to utilize it.

• Unlimited annual leave in accordance with FINN policy.

• Provision for laptop and work-from-home equipment allowance.