Performance Creative Director

This is a fully remote position, open to applicants in Philippines, +5 more countries.

📋 Description

• Conceptualize, script, plan, and oversee the complete creative workflow from scripting to the final product.

• Create high-performing short- and long-form direct-response advertisements, Meta VSLs, and UGC ads for paid media channels.

• Oversee the entire creative process to consistently generate high-converting creatives.

• Enhance key advertising metrics across digital platforms through superior creative solutions.

• Write scripts for direct-response creatives.

• Analyze Meta creative performance data to refine creatives and boost performance.

• Collaborate with the marketing team to develop innovative creative concepts and ideas.

• Conduct research on customers and competitors.

• Provide monthly and quarterly reports on creative performance.

• Identify strategies for scaling Meta Ads through enhanced creative.

• Produce a minimum of 15 ad briefs weekly.

• Develop comprehensive VSL briefings that include angle, hook, script, and structure.

• Create AI-driven concepts and hooks for video advertisements.

• Collaborate with editors and performance marketers on testing strategies.

• Adapt strategies based on insights from creative performance data.

• Work closely with the founders and actively contribute to the growth of the company.

⛳️ Requirements

• Fully remote position.

• Proficient in English.

• A minimum of 3 years of experience with performance creative for DTC brands or within a creative agency.

• Strong analytical abilities and practical experience in interpreting performance data from Northbeam and Facebook Ads.

• Experience utilizing spreadsheets and reporting tools.

• Willingness to work overtime or weekends as necessary.

• Proven experience in VSL copywriting for direct-response/performance brands.

• Extensive knowledge of DTC brands, including familiarity with brand dynamics and advertising expenditure levels.

• Demonstrated experience with both short- and long-form Meta VSLs.

• Current AI technology in active use.

• Capacity to deliver high volume and quality output within the same week.

• Profound understanding of DTC and modern consumer brands.

• Fluent in English.

🏝️ Benefits

• Attractive performance-based bonus structure.

• Bonus structure based on a percentage of ad spend.