Senior Copywriter

This is a fully remote position, open to applicants in Missouri.

📋 Description

• Create engaging copy for various platforms including paid media, email, websites, landing pages, social media, and other marketing channels.

• Develop messaging that is customer-centric to support goals related to SMB acquisition, engagement, retention, and revenue growth.

• Collaborate with designers and marketers to formulate integrated campaigns and innovative concepts.

• Convert business strategies, product advantages, and customer insights into clear and persuasive communications.

• Ensure that messaging is consistent with brand standards, adheres to voice guidelines, and follows channel best practices.

• Create and enhance campaign messaging frameworks, value propositions, and content for customer engagement.

• Work with stakeholders to gather requirements, integrate feedback, and produce high-quality creative solutions.

• Assist in testing and optimization efforts by generating copy variations and utilizing performance insights.

• Assess and refine content for clarity, consistency, accuracy, and overall effectiveness.

• Remain informed about industry trends, customer behaviors, and new content best practices.

• Play a role in the advancement of brand voice, content standards, and creative workflows.

• Collaborate across Marketing, Performance Media, CRM, Product Marketing, Analytics, and Design teams.

⛳️ Requirements

• A Bachelor's degree in Communications, Journalism, Marketing, English, Advertising, or a related area.

• A minimum of 5 years of experience in copywriting, content strategy, advertising, marketing communications, or similar fields.

• Proven experience in creating customer-facing marketing content across diverse channels.

• A robust portfolio that highlights campaign work, conversion-driven content, and brand storytelling.

• Exceptional writing, editing, proofreading, and verbal communication abilities.

• Capability to modify tone, messaging, and content strategies for various audiences and platforms.

• Experience collaborating with designers, marketers, and cross-functional teams in a cooperative setting.

• Familiarity with digital marketing, performance marketing, and best practices related to the customer journey.

• Experience utilizing customer insights and performance metrics to enhance content effectiveness.

• Strong organizational skills with the capacity to manage multiple priorities and meet deadlines.

• Experience in the financial services, tax, SaaS, or small business-related industries is preferred.

• Experience working with legal teams in a highly regulated environment.

🏝️ Benefits

• Competitive salary.

• Comprehensive benefits package.

• Medical and prescription drug coverage for qualifying associates and their eligible dependents.

• H&R Block Retirement Savings Plan (401(k) Plan).

• Employee Assistance Program.

• (Virtual) fitness center programs.

• Associate discount program.

• Business Travel Accident Insurance.

• Associate Tax Prep benefit.

• Potential eligibility for incentive compensation or short-term incentive plans.