Senior Copywriter

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Develop innovative concepts and narratives for campaigns, product launches, events, and brand initiatives.

• Craft copy and scripts for various platforms including social media, CRM, landing pages, websites, videos, presentations, and sales materials.

• Establish and refine verbal guidelines, tone of voice, and brand language direction.

• Collaborate with Design to generate ideas and creative solutions, from initial concept to final execution.

• Convert brand, product, and business strategies into relevant communications tailored for diverse audiences.

• Engage cross-functionally with Branding, Product Marketing, Social, Events, Growth, and other partner teams.

• Actively participate in briefings by asking questions, sharing references, and proposing creative directions.

• Present and advocate for concepts and proposals to stakeholders.

• Utilize generative AI to enhance research, creative exploration, and operational efficiency.

⛳️ Requirements

• Proven experience as a Copywriter or Writer in an agency setting, in-house, or as part of creative teams.

• Proficient in Portuguese, with strong writing, storytelling abilities, and the capacity to synthesize information.

• A portfolio that showcases campaigns and projects illustrating conceptual thinking and creative excellence.

• Capability to work across a variety of formats, channels, and audiences.

• Strategic mindset and critical judgment for interpreting briefs and suggesting solutions.

• Ability to independently lead projects while collaborating with Design and other disciplines.

• Excellent communication, presentation, and idea-advocacy skills.

• Preferred: experience across multiple brands, products, or business units.

• Preferred: experience in the fields of education, technology, services, or B2B businesses.

• Preferred: knowledge of editorial planning, SEO, and UX Writing.

• Preferred: familiarity with digital communications metrics, A/B testing, and results-oriented content optimization.

• Preferred: understanding of CRM, marketing automation, and content management tools.

• Preferred: experience with AI tools in research, copywriting, and text editing.

🏝️ Benefits

• Flash meal and/or food allowance.

• SulAmerica health and dental insurance.

• Transportation allowance for on-site and hybrid roles.

• Extended maternity and paternity leave.

• Childcare assistance.

• Health and well-being support through Wellhub and Zenklub partnerships.

• Education incentive.

• Discounted airfare.

• Partnership with a pet health insurance provider.

• Access to Arco educational materials for employees’ children.

• MBA and graduate program partnerships.

• Diverse and inclusive work environment.

• Positions available for individuals with disabilities.