Lead Copywriter

This is a fully remote position, open to applicants in Lithuania.

📋 Description

• Lead and guide the Creative Team's copywriters through individual meetings, feedback sessions, performance evaluations, and development plans.

• Create innovative concepts, campaign ideas, headlines, scripts, and copy for brand and performance advertising across various platforms including video, websites, social media, out-of-home (OOH), events, and more.

• Collaborate with the Message Director to bring Hostinger's brand positioning, messaging strategy, and evolving tone of voice to fruition.

• Simplify complex products, particularly AI and agentic technologies, into compelling, engaging, benefit-oriented communications.

• Review and enhance copy to uphold high creative standards and ensure alignment with the messaging direction.

• Take ownership of copy development for YouTube and Meta campaigns.

• Collaborate with PPC teams to test concepts, analyze outcomes, and enhance click-through rates (CTR), conversion rates (CVR), and return on ad spend (ROAS).

• Work closely with Brand, Design, Video, Product Marketing, Website, and other teams.

• Organize and prioritize the workload of the copy team, assign projects, and manage timelines effectively.

• Craft ad copy, hooks, scripts, and user-generated content (UGC) concepts tailored for various audiences and stages of the marketing funnel.

• Oversee the creative process from initial brief to final output, ensuring that standards, objectives, and deadlines are consistently met.

• Experiment with tools and methodologies related to advertising, culture, AI, and new technologies.

• Challenge briefs by clarifying target audience, funnel stage, positioning, and customer pain points.

⛳️ Requirements

• A robust portfolio showcasing brand and performance copywriting, including creative campaigns, video scripts, digital advertising, and other formats.

• Demonstrated experience in leading or mentoring copywriters.

• Proficient in developing talent, providing constructive feedback, managing creative projects, and remaining actively involved as a writer.

• Strong conceptual thinking skills with the ability to transform strategic briefs into unique creative ideas across multiple channels.

• Experience in developing campaign concepts for video, TV commercials (TVC), digital media, web, product, and OOH.

• Excellent command of the English language, with versatility in writing across various tones and formats.

• An editor's eye for identifying and correcting vague or generic language.

• Solid understanding of digital performance marketing metrics, including CTR, CVR, and ROAS.

• Familiarity with YouTube ABCD methodology.

• Knowledge of Problem-Solution methodology.

• Understanding of the key pillars influencing customer purchase decisions.

• Strong organizational skills to manage resources, meet deadlines, and structure copy assets and versions effectively.

• A genuine curiosity about AI, emerging technologies, and their implications for work, creativity, and business.

• Confidence to challenge briefs, advocate for creative ideas, respond to feedback constructively, and collaborate across teams.

🏝️ Benefits

• Access to Reforge and CoachHub.

• Participation in global conferences.

• Availability of physical and digital libraries.

• Mentorship opportunities through TesoXchange, depending on location.

• An environment that encourages open feedback and knowledge sharing.

• Flexibility to work from offices in Vilnius, Kaunas, Jakarta, or Luxembourg, from home, or any location worldwide.

• Autonomy over work location and working hours, with focus on results.

• Paid time off.

• Subscription to Headspace.

• Wellbeing-focused events.

• Health insurance from day one, depending on location.

• Gym membership, subject to location.

• Regular health checks, depending on location.

• Access to sports, arts, and hobby clubs, depending on location.

• Celebrations such as Summerfest and Winterfest.

• Town Halls, team-building activities, and workations.

• Sessions to meet clients.

• Celebrations for significant life events like weddings, new parenthood, and graduations.