Senior Content Marketing Specialist

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Develop and implement content creation strategies throughout monthly brand campaign cycles and additional ICP initiatives.

• Produce comprehensive whitepapers, blog articles, short-form landing pages, and accompanying content resources.

• Generate innovative, narrative-driven thought leadership content ideas inspired by B2B social trends.

• Integrate content marketing efforts with public relations, company social media, and executive LinkedIn communications.

• Perform keyword research utilizing tools such as Ahrefs and/or Semrush.

• Provide briefs to videographers and motion graphics specialists for campaign, event, and social media videos.

• Enhance and track the content performance of Storyblok’s website.

• Manage the case study content development process from ideation and customer interaction to creation and publication.

• Improve and oversee the performance of case study pages.

• Revise older case studies and collaborate with Partner and Customer Success teams.

• Design measurable outreach strategies to gather more customer success stories.

• Establish and monitor KPIs for case study initiatives.

• Assist marketing efforts throughout the buyer journey.

• Contribute to the establishment and launch of a new User-Generated Content (UGC) program.

• Aid executive communications on LinkedIn.

⛳️ Requirements

• Over 5 years of experience in content marketing or content strategy.

• Understanding of SEO best practices and familiarity with both on-page and off-page SEO techniques.

• Experience in marketing within the tech industry.

• Background in content reporting, including data analysis and providing actionable recommendations.

• Highly organized, dependable, and self-motivated in dynamic and ambiguous environments.

• Excellent written and verbal communication abilities.

• Outstanding creative writing skills.

• Proficient in managing multiple projects concurrently.

• Capability to adhere to editorial guidelines while maintaining Storyblok’s brand voice, style, and tone.

• Proficiency in AI tools and the ability to utilize them to enhance productivity, decision-making, and quality of work while exercising sound judgment and critical thinking.

🏝️ Benefits

• Monthly remote work stipend to cover home internet and electricity expenses.

• Home office equipment package that includes a laptop, keyboard, and monitor.

• Home office equipment upgrade for furniture and earplugs, or membership to a local co-working space after onboarding.

• Sick leave benefits.

• Parental leave.

• 25 days of annual leave in addition to local national holidays.

• Personal development fund for courses, books, conferences, and materials.

• Annual international team-building trip.

• Quarterly and monthly online gatherings.

• Flexible work schedules.

• Option for remote work or Storyblok-funded co-working space.