Senior Content Marketing Manager

This is a fully remote position, open to applicants in Canada, +1 more country.

📋 Description

• Take ownership of the content roadmap and the strategic vision behind it.

• Communicate the TextExpander narrative to diverse audiences across various sectors, including healthcare, customer support, legal, insurance, and education.

• Determine which content should be created, in what formats, and the rationale behind these decisions.

• Establish a unique TextExpander voice.

• Create written materials such as blogs, comparison and category pages, customer success stories, and narratives for product launches.

• Oversee or produce video content for YouTube, product demonstrations, and short social media clips.

• Develop audio content, webinars, live presentations, templates, Snippet libraries, calculators, and detailed analyses.

• Manage freelancers, editors, video production teams, and agency collaborators.

• Control content distribution through organic social channels, email marketing, lifecycle campaigns, community engagement, syndication, and in-product displays.

• Create a content repurposing system for derivative placements.

• Collaborate on creator and PR projects, including sponsored and co-created content, as well as earned media.

• Work with the Director of Search Experience to enhance content for organic reach and AI-generated answer surfaces.

• Take responsibility for metrics related to reach, trial initiations, activations, purchases, and revenue linked to content.

• Provide reports on content-driven and content-influenced sales pipelines.

• Utilize HubSpot, Sigma, Mixpanel, and Ahrefs to assess performance, phase out ineffective content, and set future targets.

• Report on channel contributions to the VP of Marketing and the senior leadership team.

• Build the content and distribution framework from the ground up.

⛳️ Requirements

• A minimum of 5 years in B2B content marketing.

• Experience in a self-service or product-led SaaS environment.

• A portfolio that demonstrates strong work across multiple media formats.

• Proven ability to engage a challenging audience with content.

• Skills in analyzing content distribution outcomes and identifying impactful factors.

• Data literacy with the capability to extract and interpret metrics that forecast revenue.

• Experience in briefing, editing, and upholding quality standards with freelancers, creators, or agencies.

• Proficient writing abilities and sound editorial judgment.

• Competence in using AI while preserving an authentic brand voice.

• Capability to work independently within a small team with wide-ranging responsibilities.

• Hands-on experience in video production or editing (preferred).

• Proven experience with SEO and AEO in a post-AI search environment (preferred).

• PR experience with a history of distributing content through earned and third-party channels (preferred).

🏝️ Benefits

• A high degree of independence in your position.

• A team of motivated and creative colleagues.

• Flexible work schedule.

• Comprehensive healthcare plans.

• Paid vacation and sick leave.

• Company-sponsored Short- and Long-Term Disability Insurance.

• Company-funded basic life insurance.

• Paid Parental Leave Policy.

• 401(k) / RRSP plan.

• Production budget.

• Access to a freelance bench.