Senior Content Marketing Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Create content marketing strategies centered around the audience, aligning with integrated marketing plans, business objectives, audience requirements, and growth targets.

• Oversee complex and strategically important content marketing projects that align with enterprise goals, integrated marketing programs, and audience expansion.

• Discover content opportunities by analyzing search behaviors, audience insights, market trends, seasonal demands, campaign focuses, and performance metrics.

• Formulate content marketing roadmaps that support awareness, consideration, conversion, retention, and cross-channel reuse.

• Act as a subject matter expert in content marketing strategy, SEO, AEO, content architecture, search intent, and AI discovery best practices.

• Collaborate with Integrated Marketing, Communications, Brand Marketing, Brand Design Studio, Performance Marketing, Analytics, Web, and various cross-functional teams.

• Create, write, edit, and optimize SEO content, AEO content, service pages, landing pages, email nurture programs, FAQ content, and campaign materials.

• Simplify complex business concepts into clear, audience-focused content assets.

• Review and ensure the quality of high-impact content produced by internal and external contributors.

• Set and refine content marketing standards, frameworks, and best practices.

• Assess performance and enhance search visibility, AI answer readiness, engagement, conversion rates, and content reuse.

• Perform content audits and propose refreshing, consolidating, reusing, retiring, and optimizing content.

• Utilize AI-enabled workflows and tools while ensuring accuracy and adherence to brand standards.

• Provide informal mentorship and coaching to Content Marketing Managers and Writers.

• Foster improvements in discoverability, engagement, conversion, demand generation, pipeline growth, revenue, quality, effectiveness, reuse, and scalability.

⛳️ Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, Business, or a related field.

• 7–10 years of progressive experience in content marketing, digital marketing content, marketing communications, copywriting, or related areas.

• Proven success in developing content marketing strategies and assets that drive demand generation, engagement, conversion, and business expansion.

• Extensive experience in creating and optimizing SEO-focused content marketing assets for digital platforms.

• Strong grasp of AEO principles and content discovery, summarization, citation, and visibility in AI-driven environments.

• Experience leading intricate content marketing initiatives that involve multiple stakeholders, channels, data inputs, and business considerations.

• Experience as a senior individual contributor working independently with minimal day-to-day guidance.

• Familiarity with content management systems.

• Proficient with SEO and keyword research tools.

• Knowledge of marketing analytics and reporting tools.

• Competence in Microsoft Office Suite and Copilot.

• Experience with AI-assisted content marketing creation and optimization tools.

• Understanding of web publishing and content marketing optimization processes.

• Successful completion of a background check as a condition of employment.

• Preferred: experience in B2B, B2C, professional services, staffing, consulting, technology, or complex business settings.

• Preferred: experience with AI-assisted content marketing tools and workflows.

• Preferred: experience collaborating with integrated marketing, brand, web, analytics, SEO, paid media, and email marketing teams.

🏝️ Benefits

• Group health insurance benefits (medical, vision, dental).

• FSA and HSA healthcare accounts.

• Life and accident insurance.

• Adoption and fertility assistance.

• Paid parental leave of up to 6 weeks.

• Short-term and long-term disability.

• Paid time off for vacation, personal needs, and sick days.

• Choice Time Off (CTO), up to 17 days per calendar year for new hires, prorated based on hours worked and years of service.

• Up to 11 paid holidays per calendar year.

• 401(k) savings and investment plan or deferred compensation plan, if eligible.

• Employer match of 100% on the first 3% of contributions for eligible employees.

• Discretionary annual bonus.

• Reasonable accommodation assistance for applicants with disabilities.