Senior Content, Customer Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and oversee an editorial roadmap that aligns with the priorities of Grant Street Group.

• Determine which narratives to convey, the target audience, and the appropriate formats.

• Conduct research, interviews, writing, and editing for thought leadership pieces, market insights, client success stories, case studies, reports, emails, web content, campaign materials, executive bylines, webinar scripts, and social media content.

• Establish a repeatable process for identifying customer outcomes and key proof points.

• Build a network of client references, speakers, and advocates for case studies, webinars, events, sales references, and co-marketing initiatives.

• Extract viewpoints from executives and subject matter experts and transform their expertise into market-oriented content.

• Collaborate with Client Success and operations leaders on voice-of-client initiatives, including relationship surveys or NPS.

• Manage communications, response capture, analysis, reporting, and insight-sharing for voice-of-client initiatives.

• Set standards for content intake, prioritization, review, approvals, tone, reuse, distribution, and performance measurement.

• Work alongside Growth Marketing to disseminate content through campaigns, web, email, social media, and events.

• Utilize engagement, conversion, pipeline influence, and customer participation metrics to enhance the program.

• Define strategy, establish practical processes, and produce high-quality content to enhance Grant Street Group’s market presence and client relationships.

⛳️ Requirements

• 5-7+ years of experience in B2B content marketing, customer marketing, editorial strategy, or a related field.

• Ideally, experience in enterprise software or another intricate market.

• A portfolio showcasing original thought leadership and credible customer storytelling.

• Exceptional writing, developmental editing, and interviewing abilities.

• Capability to clarify technical or operational topics without diluting their substance.

• Experience in establishing a content, advocacy, reference, or customer engagement program from inception.

• Strong judgment in customer-facing situations.

• Ability to collaborate directly with executives, Sales, Product, Client Success, and public-sector clients.

• Proficiency in creating structure amid ambiguous inputs, busy stakeholders, and lengthy approval processes.

• Working knowledge of SEO and modern answer-engine and AI-search methodologies.

• Sound judgment regarding the use of AI to enhance research and workflow.

• Capability to juggle multiple priorities and external contributors while remaining actively involved.

• Availability for up to 10% travel.

• Experience marketing to state or local government audiences or working in GovTech is an advantage.

• Familiarity with customer reference, advocacy, NPS, client communications, or retention programs is a plus.

• Knowledge of long, relationship-driven sales cycles and credibility-focused markets is beneficial.

🏝️ Benefits

• Access to collaboration tools and a technology-rich work environment.

• Opportunities for remote and on-site collaboration.

• Up to 10% travel for occasional team meetings, conferences, company gatherings, and select client or project visits.