Senior Brand Manager – DEWALT Tools & Solutions

This is a fully remote position, open to applicants in Spain.

📋 Description

• Lead the comprehensive launch of new products and significant innovation campaigns within the DEWALT Tools & Solutions portfolio across the EMEA and ANZ regions.

• Take ownership of go-to-market strategies in collaboration with Product and Commercial teams, ensuring timely, on-brand launches that meet high commercial standards.

• Craft insight-driven campaign strategies and creative platforms that enhance awareness, consideration, and conversion among professional end users.

• Supervise the creation, localization, and distribution of launch and campaign materials across all pertinent channels and touchpoints.

• Collaborate cross-functionally with Product Management, Digital, Shopper Marketing, Product Commercialization Management, and global brand teams to ensure seamless, integrated execution.

• Foster strong engagement with local and regional markets through consistent communication, launch toolkits, and activation support.

• Advocate for brand excellence by instilling best practices, developing brand tools and frameworks, and mentoring team capabilities throughout the organization.

⛳️ Requirements

• Extensive experience in brand management and/or integrated marketing, preferably within sectors such as tools, hardware, construction, automotive, professional trade, FMCG, consumer goods, or related fields.

• Proven history of formulating and executing brand strategies and campaigns that enhance brand equity, promote category growth, and generate commercial outcomes at scale.

• Proficient in brand positioning, developing value propositions, and crafting engaging brand narratives for diverse audiences, channels, and touchpoints.

• Demonstrated experience in managing complex product launches, paid media campaigns, and multi-channel marketing activities in both B2B and B2C contexts.

• Strong skills in collaboration and stakeholder management, with a background in working alongside cross-functional teams and agency partners to deliver high-quality results on time and within budget.

• Exceptional strategic thinking, communication, project management, and commercial insight, with the ability to utilize data and insights to inform decisions and demonstrate impact.

• Ability to navigate multiple markets in a dynamic environment, with a readiness to travel throughout EMEA and ANZ; additional proficiency in European languages is considered a plus.

🏝️ Benefits

• Discounts on Stanley Black & Decker tools and various partner programs.

• Outstanding opportunities for ongoing professional development.

• Flexible working hours.

• A diverse and inclusive culture.

• A purpose-driven company.