Senior Brand Creative Lead

This is a fully remote position, open to applicants in California.

📋 Description

• Take full ownership of the brand's creative output from start to finish, encompassing its narrative, copy, and final assets.

• Identify and shape essential customer and product narratives.

• Create narrative frameworks and cohesive themes for campaigns, product launches, and content.

• Maintain and apply the brand's voice consistently across all channels and touchpoints.

• Transform scientific concepts, product capabilities, and strategies into compelling and relatable stories.

• Produce brand copy for advertising, organic social media, website content, emails, products, and packaging.

• Develop captivating headlines, taglines, scripts, and body text.

• Review and enhance copy from contributors and external partners.

• Spearhead concept development and design execution for digital campaigns, social media content, and print materials.

• Deliver polished, on-brand creative work and uphold visual identity standards.

• Prepare final files according to vendor specifications while overseeing vendor sourcing and delivery.

• Create organic social media and advertising content, tailoring it for different channels and target audiences.

• Handle multiple projects, deliverables, approvals, and timelines simultaneously.

• Collaborate with creatives, strategic initiatives, the CEO, product teams, and external partners.

• Articulate creative rationale and visual strategy to leadership.

• Manage freelancers, contractors, or external agencies as required.

⛳️ Requirements

• Minimum of six years in brand creative, design, or creative direction, with proven experience in branding, product, and campaign creative.

• Background in professional writing or copywriting, with published work across advertising and social media platforms.

• Highly skilled in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and collaborative tools like Figma.

• Working knowledge of current AI creative tools; candidates will be assessed during the selection process.

• Strong digital and video portfolio showcasing narrative thinking, visual craftsmanship, hierarchy, typography, and composition.

• Track record of delivering impactful creative in fast-paced, multi-stakeholder environments.

• Familiarity with HTML and CSS, as well as digital design systems.

• Portfolio reflecting narrative and brand storytelling, writing and copywriting, along with hands-on design and production skills.

• Capability to write, design, and produce complete brand projects from inception to completion.

• Experience with consumer brands in wellness, technology, or lifestyle is preferred.

• Understanding of industrial design integration is a plus.

• Knowledge of responsive web layouts and mobile-first design principles is preferred.

🏝️ Benefits

• Paid test project may be offered to shortlisted candidates.