Art Director – Brand & Design

This is a fully remote position, open to applicants in New York.

📋 Description

• Create innovative concepts and visual systems for integrated campaigns, product launches, and ongoing brand marketing efforts.

• Convert the approved brand strategy into art direction, design briefs, and ensure cohesive execution across various customer touchpoints.

• Maintain and enhance design standards, templates, and asset libraries.

• Oversee art direction for photography, short-form videos, creator content, and product demonstrations.

• Provide guidance on mood boards, composition, styling, and post-production processes.

• Ensure effective product education and a consistent brand presentation.

• Personally craft key creative assets for e-commerce, social media, email, paid media, marketplaces, sales materials, and brand campaigns.

• Develop platform-specific creative content for TikTok Shop, both paid and organic social media, creator content, and livestream shopping.

• Translate customer inquiries, hair concerns, cultural insights, and trends into creative that resonates with the audience.

• Collaborate with Growth, Social, E-Commerce teams, and the Director of Creative Performance, leveraging performance insights and customer feedback.

• Assist in structured testing and iteration processes.

• Design packaging, labels, cartons, kits, and physical brand materials, ensuring production-ready artwork.

• Create retail displays, merchandising assets, signage, and environmental graphics.

• Work closely with internal partners and external vendors on dielines, specifications, proofs, color, materials, and finishes.

• Ensure that artwork is complete with approved content and undergoes necessary cross-functional reviews before production.

• Manage, mentor, and develop graphic designers.

• Prioritize projects, balance workloads, and uphold accountability for quality and deadlines.

• Review deliverables for brand consistency, accuracy, channel suitability, and readiness for production.

• Establish scalable workflows to improve turnaround times and minimize unnecessary revisions.

⛳️ Requirements

• Minimum of 5 years of professional experience in brand design or creative roles, including experience in leading designers and providing art direction.

• Strong portfolio showcasing consumer brand campaigns, photography, short-form video art direction, creator content, packaging, and retail or physical brand experiences.

• Proficient in Adobe Creative Suite and Figma.

• Excellent skills in typography, composition, layout, and image editing.

• Practical understanding of packaging and print production, including dielines, artwork preparation, color management, and proof review.

• Experience in designing for e-commerce and digital marketing platforms.

• Knowledge of how creative supports customer education and conversion.

• Strong organizational, judgment, and communication skills.

• Ability to independently advance projects.

• Collaborative mindset with the capability to balance personal execution with effective delegation.

• Preferably experienced in beauty, haircare, skincare, wellness, or consumer packaged goods.

• Strongly preferred to have experience in social commerce, especially with TikTok Shop.

• Required ability to direct video and motion work.

• Hands-on motion design or video editing experience is a plus.

• Portfolio required that includes examples of digital campaigns, photography or short-form video art direction, creator content, packaging, and retail or physical brand design.

• Portfolio should clearly indicate personal design contributions, art direction, and team leadership roles.

🏝️ Benefits

• Medical Insurance - (Health, Dental, Vision)

• Paid Time Off

• 401K

• Plum Benefits Discounts

• Opportunities for career growth within a rapidly expanding company

• Competitive salary

• Collaborative work culture

• Opportunities for personal and professional growth with the business

• Equal Opportunity Employer

• Reasonable accommodations for qualified applicants with disabilities and for sincerely held religious beliefs