Senior Area Director of Operations – Fitness Industry

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead, mentor, and nurture Area Directors of Operations and General Managers across a designated territory encompassing around 15 clubs.

• Enhance territory performance in areas such as EBITDA/profitability, net membership growth, new member acquisition, average EFT, labor effectiveness, retention, and member satisfaction.

• Analyze financial and operational performance, recognize trends and opportunities, and ensure the implementation and sustainability of action plans.

• Hold Area Directors of Operations and General Managers accountable for operational standards, business outcomes, leadership effectiveness, and Company priorities.

• Develop leadership capabilities and succession plans for the roles of Area Director, General Manager, and Assistant General Manager.

• Oversee the recruitment and staffing of General Managers and Assistant General Managers, including staffing for the launch of new clubs.

• Monitor territory performance against sanctioned operating, payroll, and expense budgets, and drive necessary corrective measures.

• Ensure that operational training is provided, reinforced, and effectively applied.

• Guarantee that clubs deliver an exceptional member experience and adhere to cleanliness, safety, facility standards, service, and operational execution expectations.

• Propel club-level execution of Company retail initiatives, including sales targets, merchandising, and inventory control.

• Collaborate with Personal Training, Group Fitness, Retail, Facilities, People & Culture, Finance, Marketing, Presale, and New Club Operations.

• Assist in new club development through presale and pre-opening phases, including selection, training, staffing readiness, and coordination.

• Take ownership of Operations for new clubs on their opening day and ensure a smooth transition into ongoing operations.

• Provide hands-on leadership during performance challenges, leadership changes, new openings, acquisitions, and other scenarios requiring elevated support.

• Maintain a strong field presence through regular visits to markets and clubs throughout the assigned territory.

⛳️ Requirements

• A minimum of 7 years of progressive multi-unit operations leadership experience, preferably in fitness, hospitality, retail, membership-based services, or another high-volume consumer sector.

• Proven experience in leading multi-unit or regional leaders, along with individual location managers.

• Demonstrated success in managing a substantial portfolio of locations and driving quantifiable improvements in revenue, profitability, growth, labor performance, and customer/member experience.

• Strong history of developing leaders and building leadership capabilities.

• Solid financial acumen with the capacity to interpret P&Ls, budgets, operating metrics, forecasts, and performance trends.

• Ability to swiftly identify performance gaps, set clear priorities, and enforce accountability across various leadership levels.

• Strong executive presence, excellent communication skills, sound judgment, and the ability to influence across different functions.

• Experience in supporting new location openings, market expansion, acquisitions, integrations, or significant operational transitions is preferred.

• Capability to operate effectively in a fast-paced, expanding, geographically diverse organization.

• A Bachelor's degree in Business, Management, or a related field is preferred; substantial relevant leadership experience may be accepted in place of a degree.

• A valid driver's license, reliable transportation, and the ability to travel frequently within the assigned territory.

• Willingness to travel approximately 50% or more, including overnight trips.

🏝️ Benefits

• Performance-based bonus.

• Competitive salary.

• Paid time off.

• Training and development opportunities.

• Dental insurance.

• Vision insurance.

• Company-sponsored health and welfare benefits.

• Professional development opportunities.

• Complimentary Crunch Fitness Peak Results membership.

• Free Membership.

• Employee Discount.

• Health benefits for full-time employees.