Senior Analyst, Digital Shelf

This is a fully remote position, open to applicants in United States.

📋 Description

• Propel organic growth for Kraft Heinz brands by enhancing the shopper experience across eCommerce platforms.

• Take ownership of the complete Digital Shelf strategy and its implementation for a select group of key clients.

• Serve as a subject matter expert in written content strategy for retailer websites.

• Manage the entire Product Detail Page (PDP) content for clients within the Alternate Channels sales division.

• Utilize content intelligence, customer collaborations, and digital shelf tools to enhance Organic Product Placement, Sales, Market Share, and Content Accuracy.

• Boost product search visibility through keyword analysis, on-page enhancements, and SEO methods.

• Enhance AI product citations and recommendations via content optimizations and AEO strategies.

• Evaluate content performance and suggest improvements for product descriptions, images, and videos.

• Collaborate with agency partners and vendor platforms to distribute product content across retail platforms.

• Create and uphold a structured product taxonomy in line with retailer specifications.

• Identify, implement, and evaluate test-and-learn initiatives for organic growth.

• Collaborate with Omni-Shopper Marketing, Sales, and external partners to synchronize opportunities, drive execution, and assess outcomes.

• Provide reports on digital shelf performance and share strategic initiatives and insights with the organization and leadership.

⛳️ Requirements

• 1-3 years of experience in digital shelf management, eCommerce, Shopper Marketing, or a related discipline.

• Experience in Consumer Packaged Goods (CPG) is preferred but not mandatory.

• Proven thought leadership in eCommerce marketing.

• Proficiency in Microsoft Office applications, including PowerPoint and Excel.

• Familiarity with Product Information Management (PIM) platforms such as Salsify & Syndigo is preferred but not essential.

• Excellent communication skills with the capability to collaborate across various cross-functional teams.

• Leadership qualities to tackle problem-solving tasks and make independent decisions.

• Ability to think strategically about information that aids stakeholders in recognizing opportunities and their impact on the business.

• Capacity to derive insights from data and research for ongoing process enhancement.

• Ability to take charge of the business and lead initiatives.

• Proficient in managing projects across multiple categories simultaneously.

• Naturally curious, highly motivated, and very self-reliant.

• Salaried, exempt schedule.

🏝️ Benefits

• Performance-based bonus.

• Affordable access to healthcare, protection, and savings programs for employees and eligible dependents.

• Comprehensive medical, prescription drug, dental, vision, and screenings/assessments.

• Paid Time Off.

• Company Holidays.

• Leave of Absence.

• Flexible Work Arrangements.

• Employee Recognition programs.

• Training opportunities.

• Employee Assistance Program.

• Wellbeing Programs.

• Family Support Programs.

• 401k savings plan.

• Life insurance coverage.

• Accidental Death & Dismemberment insurance.

• Disability insurance.

• Events, resources, and educational opportunities focused on physical, social, emotional, and financial wellbeing.

• Remote work from a home office.

• 1-2 business trips per year.