Senior Alliance Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee co-marketing initiatives for strategic alliance partners including AWS, Microsoft, Shopify, and SAP

• Synchronize demand generation, content, product marketing, and field teams with unified alliance objectives

• Convert partner go-to-market strategies into co-marketing programs that drive pipeline generation

• Craft joint value propositions and tailored messaging for partners

• Ensure consistent messaging across landing pages, one-pagers, event materials, and sales collateral

• Administer co-marketing funds and marketing development funds (MDF), encompassing planning, execution, reconciliation, compliance, and ROI analysis

• Propel partner-sourced demand generation via marketplace listings, campaigns, co-hosted webinars, partner newsletters, and collaborative paid media efforts

• Generate solution briefs, battle cards, and joint presentation materials for partner sales and solutions teams

• Represent Celigo at events hosted by partners and in various marketplaces

• Oversee content submissions, event participation, and the optimization of marketplace listings

• Monitor and report on pipeline influence, partner-sourced leads, MDF usage, and co-selling activities

• Act as the marketing liaison for alliance partner teams and coordinate joint planning cycles

⛳️ Requirements

• Bachelor's degree in business, marketing, or a related discipline

• Over 7 years of experience in B2B marketing

• Minimum of 2 years concentrating on partner, alliance, or channel marketing within a SaaS context

• Practical experience with one or more major platform ecosystems: AWS (Marketplace, Co-Sell, ISV Accelerate), Microsoft (AppSource, IP Co-Sell, Partner Center), SAP (PartnerEdge), Shopify (Partner Program), or a similar enterprise platform

• Demonstrated success in co-marketing programs that yielded measurable pipeline outcomes

• Ability to identify mutually beneficial solutions between two large organizations with divergent objectives

• Proficient in navigating extensive partner organizations and fostering inter-team relationships

• Expertise in demand generation strategies, including digital campaigns, webinars, content syndication, marketplace enhancement, and field events

• Excellent written communication skills

• Comfortable working with data, CRM or marketing automation tools, pipeline influence tracking, and report creation

• Familiarity with iPaaS, integration, or ERP ecosystems is an advantage

• Highly organized and self-motivated

🏝️ Benefits

• Three weeks of vacation (starting in the first year)

• Wellness days and holidays for rest and rejuvenation

• Parental leave along with a comprehensive benefits package

• Monthly technology stipend

• Opportunities for recognition and career advancement

• Competitive salary

• Remote-first work culture

• Accelerated learning opportunities