Segment Manager – Manufacturing

This is a fully remote position, open to applicants in Wisconsin.

📋 Description

• Develop the growth strategy for the manufacturing sector, emphasizing automation opportunities.

• Determine the competitive landscape for the business, including areas of focus and winning strategies.

• Recognize unmet customer needs, competitive risks, industry trends, and new opportunities.

• Convert insights into strategic decisions that affect portfolio strategy, product roadmaps, innovation investments, and market entry initiatives.

• Create, prioritize, and uphold global business cases for new growth opportunities in manufacturing and automation.

• Analyze markets to delineate customer segments, unmet needs, and competitive positioning.

• Identify and evaluate promising growth markets through customer, trend, and competitive analysis.

• Examine market attractiveness, entry barriers, revenue and margin potential, and execution challenges.

• Assist in defining the positioning of automation offerings within specific manufacturing sub-segments.

• Direct customer and market exploration via interviews, surveys, voice-of-customer initiatives, market analysis, competitive assessments, and industry trends.

• Transform qualitative and quantitative insights into actionable market entry and development initiatives.

• Create ecosystem maps for sub-segments to illustrate how the business can achieve success.

• Collaborate with teams in Strategic Marketing, Product Management, Engineering, Sales, and business leadership.

• Influence decisions across various teams and levels without having direct authority.

• Present market insights, recommendations, and trade-offs to senior leadership.

⛳️ Requirements

• A Bachelor's degree in Marketing, Business, Engineering, or a related technical discipline.

• 5–10 years of experience in strategic marketing, segment management, market research, or business development, preferably in a B2B industrial manufacturing context.

• A solid understanding of manufacturing processes, welding, automation, industrial equipment, or similar technical markets is preferred.

• Willingness to travel up to 50%, including both domestic and international travel.

• Demonstrated success in market or segment strategy, portfolio prioritization, or entering new markets.

• Strong skills in market analysis, competitive intelligence, and strategic thinking.

• Proficiency in modeling market size, share, growth, margin potential, adoption timing, and portfolio trade-offs.

• Knowledge of industrial customer buying behaviors, value drivers, and application-level decision criteria.

• Familiarity with P&L drivers, pricing, margin dynamics, channel economics, and portfolio prioritization.

🏝️ Benefits

• 401(k) match along with an additional retirement contribution.

• 11 paid holidays.

• 5 sick days.

• Vacation time.

• Company-paid life insurance.

• Company-paid AD&D insurance.

• Company-paid short-term disability insurance.

• Company-paid long-term disability insurance.

• 4 weeks of paid parental leave.

• Adoption reimbursement.

• Tuition reimbursement.

• Remote work opportunity for suitable candidates.