Sales Manager – Natural Channel

This is a fully remote position, open to applicants in California.

📋 Description

• Manage and develop the assigned region, overseeing sales volume, MAPS, trade spending, and profitability within the Natural channel.

• Acquire new business opportunities while maximizing current accounts.

• Foster strong partnerships with brokers, distributors, merchandisers, and clients.

• Analyze market trends and customer requirements to achieve the best outcomes with key clients.

• Strategically plan and execute sales initiatives within established budgets, sales targets, product mix, and timelines.

• Create and maintain a well-organized list of target and key accounts in the designated region.

• Cultivate relationships with essential shopper marketing contacts at assigned accounts.

• Engage with target and key accounts to assess in-store priorities.

• Secure new distribution points.

• Collaborate with local distribution to promote GoMacro in retail settings.

• Provide strategic insights and account knowledge for annual account planning.

• Coordinate with customer marketing and third-party sales and marketing consultants.

• Monitor and report on competitive activities to the sales management team.

• Train broker and account managers on MAPS.

• Conduct quarterly business reviews with key accounts and broker partners.

• Plan weekly and monthly sales execution in conjunction with sales leadership.

• Oversee account volume and expenditure forecasts in trade promotions management systems.

⛳️ Requirements

• A minimum of 5 years of successful experience in sales and sales management within the CPG sector.

• Familiarity with fast-moving food products is highly advantageous.

• Proven ability to cultivate relationships with external broker partners, buyers, retail store teams, distributor teams, and merchandising teams.

• Knowledge and experience in account shopper marketing programs from an Omni Channel, 360º perspective.

• Strong account planning capabilities.

• Excellent problem-solving skills with a commitment to providing solutions for complex business challenges.

• Comfortable in presenting to buyers and decision-makers.

• Strong verbal and written communication skills.

• Effective time management and prioritization abilities.

• Positive and influential team player who can motivate others towards a shared vision.

• Trusted relationship builder.

• Proficient in Microsoft Office (Word, PowerPoint, and Excel) and CRM tools.

• Ability to analyze sales and syndicated data, graphs, and charts into actionable priorities.

• Experience with trade promotions management systems is preferred.

• A Bachelor’s degree in a related field is mandatory.

• Ongoing education and professional certifications are highly regarded.

• Willingness to travel 50% of the time.

• A valid driver’s license, auto insurance, and a vehicle are required.

• Capability to lift 30 lbs.

• Availability to work weekends and non-standard hours as requested by management or retail partners.

🏝️ Benefits

• Discretionary annual company performance bonus of 20%.

• Medical benefits.

• Dental benefits.

• Vision benefits.

• Retirement benefits.

• Paid time off.

• Wellness-focused benefits.

• Remote home office location.