Sales Director

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and enhance Sun Home’s comprehensive sales strategy across both DTC and Commercial channels, which includes hospitality, corporate wellness, spas, gyms, real estate developers, and other B2B partners.

• Create and implement channel-specific go-to-market strategies that balance immediate revenue goals with long-term market positioning.

• Identify, establish, and nurture new commercial partnerships and distribution networks.

• Manage the complete sales cycle across various channels, from following up on leads and consultations to proposals, negotiations, closures, and post-sale relationship management.

• Track performance metrics and refine strategies to achieve revenue, margin, and channel-mix objectives.

• Collaborate with the Director of Ecommerce & Digital Marketing on a multi-channel sales pipeline and forecasting.

• Implement CRM systems, sales enablement tools, and reporting processes.

• Build, lead, and expand a multi-channel sales team across DTC and Commercial sectors.

• Recruit, hire, onboard, mentor, and develop sales talent, including Sales Managers and Team Leads.

• Create channel-specific playbooks, scripts, and best practices.

• Act as a trusted advisor to prospective DTC customers and commercial partners.

• Ensure a premium, high-touch customer experience that aligns with Sun Home’s luxury branding.

• Gather and disseminate customer and partner feedback to inform product, marketing, and customer experience strategies.

• Work alongside Marketing, Operations, Product, and Customer Experience Teams on lead flow, fulfillment, and customer satisfaction initiatives.

• Provide regular sales reports, forecasts, and strategic insights to the Executive Team.

• Represent Sun Home at trade shows, industry events, and partner meetings.

• Contribute to the broader company strategy as a member of the extended Leadership Team.

⛳️ Requirements

• 8+ years of sales leadership experience, demonstrating success in both DTC and B2B/Commercial sales for high-ticket consumer goods.

• Experience in wellness, fitness, luxury, electronics, or home/outdoor products is preferred.

• Proven track record of building, leading, and scaling high-performing, multi-channel sales teams.

• Experience in developing and closing commercial/wholesale partnerships, in addition to consumer sales.

• Strong consultative and strategic selling abilities, with a knack for closing complex, multi-stakeholder deals.

• In-depth understanding of DTC marketing funnels, lead generation techniques, and conversion strategies, along with B2B sales cycles.

• Exceptional communication, negotiation, and relationship-building skills across diverse consumer and enterprise audiences.

• Self-driven, entrepreneurial mindset, and comfortable operating at both strategic and tactical levels.

• Full-time availability, with the flexibility to travel for trade shows, partner meetings, and various industry and company events.

🏝️ Benefits

• Full-time, direct-hire leadership position.

• Competitive base salary complemented by performance-based bonuses linked to multi-channel revenue targets and KPIs.

• Flexible vacation policy.

• Remote work setting with a monthly home office stipend.

• Health, dental, and vision insurance with a 50% employer contribution for employees and 25% for dependents.

• Opportunity to lead sales strategy for a premium wellness brand experiencing significant growth.

• Recognized as one of the fastest-growing companies in America by Inc. 5000 for two consecutive years.

• A nationally recognized workplace, honored as a Great Place to Work® for 2025-2026.

• High-visibility leadership role that will shape the future of Sun Home’s multi-channel growth.

• Direct influence on revenue growth, channel expansion, and customer experience.

• A remarkable company culture, earning multiple national accolades as a top workplace.

• Annual company retreat focused on team bonding, celebrating contributions, and promoting wellness and enrichment.

• Collaborate with a passionate, entrepreneurial team dedicated to shaping the future of wellness.