Sales Development Representative

This is a fully remote position, open to applicants in Texas.

📋 Description

• Drive a qualified pipeline through organized, multichannel outreach to both existing and new K-12 accounts.

• Convert incoming leads and conduct daily outbound outreach via phone, email, social media, and events to schedule meetings with key K-12 decision-makers.

• Keep accurate records in CRM and sales systems, including contact details, activity logs, and notes.

• Conduct discovery conversations tailored to personas and capture essential information using the MEDDPICC framework.

• Qualify leads and generate Sales Qualified Opportunities (SQOs) with context, next steps, and supporting evidence for Account Executive approval.

• Personalize outreach by utilizing district-level research, local initiatives, and role-specific value messaging; experiment with approaches and share insights.

• Engage in coaching sessions focused on call quality, objection handling, discovery skills, and outreach strategies.

• Stay updated on product enhancements and features to effectively communicate value to prospects.

• Occasionally travel up to 10% for team summits and high-priority events.

• Work closely with Sales to identify priority accounts and personas, converting interest into qualified meetings and opportunities.

⛳️ Requirements

• Bilingual proficiency in English and Spanish is essential.

• Demonstrated comfort with high-volume outbound and cold outreach via phone, email, and social media, in addition to managing inbound leads.

• Strong passion for K-12 outcomes and eagerness to learn about public-sector purchasing basics.

• Consistent discipline in activities and time management to achieve goals.

• Coachable attitude with persistence, curiosity, and the ability to follow qualification scripts while adapting discovery techniques.

• Clear written and verbal communication skills that can personalize value according to district and buyer context.

• Proficient in Salesforce or a comparable CRM, with a focus on accurate data entry and task management.

• 2+ years of experience in sales, lead generation, customer service, business development, or related fields, with strong communication and organizational skills.

• Bachelor’s degree or equivalent experience, or equivalent years of relevant work experience.

• Familiarity with persona-based messaging and capturing MEDDPICC data in CRM to assist with AE stage exits.

• Experience in generating pipeline for SaaS in K-12 or public sector, including basic RFP knowledge.

• Proficiency in modern prospecting tools such as Salesloft, Gong, and LinkedIn Sales Navigator.

• Proven track record of exceeding meeting and sales-qualified opportunity targets, as well as improving conversion rates through testing and iteration.

🏝️ Benefits

• Comprehensive Insurance Coverage (including Medical, Dental, Vision, Pharmacy benefits, Life Insurance, and AD&D).

• Flexible Spending Accounts and Health Savings Accounts.

• Short-Term Disability and Long-Term Disability coverage.

• Comprehensive 401(k) plan.

• Generous Parental Leave.

• Unrestricted paid time off (referred to as Discretionary Time Off - DTO).

• Wellness Program, including ClassPass & Employee Assistance Program.

• Tuition Reimbursement.

• Optional Benefits: Pet Insurance, Identity Theft Protection, Student Debt Repayment Program, and Prepaid Legal coverage.