Retail Marketing Manager

This is a fully remote position, open to applicants in Europe.

📋 Description

• Develop and implement both digital and physical marketing activations and campaigns in collaboration with retailers and partners throughout Europe.

• Take ownership of in-store visibility, shop window designs, point-of-sale displays, retail campaign strategies, and co-marketing execution.

• Convert the needs of the Country Manager and Sales Manager into actionable briefs and ready-to-use toolkits for local implementation.

• Brief and oversee the design of POS and displays, source and commission suppliers, manage production schedules, and coordinate the distribution and inventory of retail materials.

• Localize and adapt global assets while creating tailored European solutions as necessary.

• Manage the rollout of European product launches in collaboration with the European sales organization and the global brand team.

• Create engagement programs for shop staff, incorporating product knowledge, training formats, and incentive concepts.

• Develop activation formats that engage the community, such as community runs.

• Prepare and lead regular European retail reviews with the Head of Europe and Country Managers.

• Collaborate with the US retail and events function as well as headquarters teams based in China.

• Monitor retail presence and assess activation effectiveness, utilizing data to inform spending and efforts.

• Make independent spending decisions within approved projects and proactively seek out opportunities.

• Report directly to the Head of Europe.

⛳️ Requirements

• Over 5 years of experience in retail marketing, trade marketing, or brand activation, preferably in sports, outdoor, consumer electronics, or a similar branded goods environment.

• A Bachelor's degree or equivalent professional experience.

• Demonstrated success in point-of-sale brand execution, including POS concepts, in-store visibility, and retail campaigns, with quantifiable results.

• Practical experience in briefing design, commissioning suppliers, managing production timelines, and delivering physical materials punctually and within budget.

• Experience working across various time zones, cultures, and markets with diverse requirements.

• Proven experience managing the marketing aspects of product launches across multiple channels and markets.

• Strong project management skills coupled with excellent communication abilities.

• Capability to handle multiple workstreams while paying attention to detail.

• Self-driven and resourceful; maintaining a proactive approach.

• Proficiency in English, both spoken and written.

• Willingness to travel frequently across Europe.

• Flexibility to occasionally work evenings or weekends during activations and events.

• Ideally located near a major airport.

• Ability to work remotely from any location within the EU or the UK.

🏝️ Benefits

• Opportunity for performance-based bonuses.

• 25 days of paid vacation in addition to standard local holidays.

• Access to COROS products and discounts for family and friends.

• Options for fully remote or hybrid working arrangements.

• Occasional team gatherings.

• Local employment contract provided.

• Be part of a motivated, international team.

• An environment that encourages ideas and independent work.

• A flat organizational structure with swift decision-making processes.

• Time off in lieu for any evening or weekend activations/events.