Responsable de Marketing Online

This is a fully remote position, open to applicants in Spain.

📋 Description

• Develop and implement a comprehensive Online Marketing strategy that aligns with the business growth objectives.

• Enhance the brand visibility of Reclut in the Spanish market and generate qualified demand for the marketplace.

• Plan, manage, and optimize campaigns across Google Ads, LinkedIn Ads, and other digital channels, ensuring maximum return on investment.

• Define and execute the SEO and SEM strategy to attract qualified traffic and improve brand positioning.

• Lead the content and social media strategy, with a particular focus on LinkedIn as the primary B2B channel.

• Integrate generative AI and intelligent agents into marketing processes to automate tasks, optimize campaigns, generate content, and enhance decision-making.

• Analyze business metrics (CAC, LTV, conversion, attribution, ROI, etc.), prepare reports, and recommend continuous improvement actions.

• Design processes, tools, and KPIs to build the Online Marketing department from scratch and lead its future growth.

• Collaborate closely with management and the sales team to align marketing actions with business objectives.

• Foster a culture centered around experimentation, data analysis, and continuous improvement through A/B testing and ongoing optimization.

⛳️ Requirements

• Previous experience leading Online Marketing strategies in technology companies, SaaS, marketplaces, or B2B platforms.

• Proven track record in designing and executing end-to-end marketing plans in growth environments (startup or scale-up).

• Advanced proficiency in Google Ads and experience managing budgets with accountability for results.

• Experience with LinkedIn Ads and a deep understanding of LinkedIn as a B2B acquisition channel.

• Solid knowledge of SEO, SEM, digital analytics, and conversion optimization.

• Experience applying generative AI and intelligent agents to marketing processes in both strategic and operational capacities.

• High proficiency in English, both spoken and written.

• Analytical profile, focused on business metrics and data-driven decision-making.

• Autonomous, proactive individual with the ability to blend strategic vision and hands-on execution.

• Experience with HubSpot, marketing automation, HR Tech, recruitment, or two-sided marketplaces will be valued.

🏝️ Benefits

• Permanent contract.

• Flexible working hours.

• 100% remote work from Spain.

• Up to €15,000 in variable compensation based on objectives.