Reporting Analyst, CPG

This is a fully remote position, open to applicants in Colombia, +3 more countries.

📋 Description

• Develop and sustain automated reports for eCommerce, B2B, and B2C that incorporate performance metrics across various marketing channels tailored to client requirements and suggestions.

• Retrieve and evaluate data from Meta Business Manager, Google Ads, Google Analytics, and additional marketing platforms.

• Assemble and refresh weekly, monthly, and quarterly performance presentations emphasizing data storytelling and practical recommendations.

• Perform in-depth analyses to identify optimization opportunities and address business inquiries.

• Convert complex data into clear visual representations for clients and internal stakeholders.

• Utilize Google Sheets and other tools for advanced data manipulation and analysis.

• Communicate findings effectively, linking data to business results.

• Leverage AI technologies and Power Digital's Nova ecosystem to improve reporting and derive deeper insights.

• Achieve KPI targets of over 90% for task delivery rate and 90% for task accuracy rate.

⛳️ Requirements

• Advanced proficiency in both spoken and written English is essential for this position.

• A bachelor's degree in Marketing, Business Administration, Analytics, or a related discipline is required.

• A minimum of 2 years of experience in marketing analytics or digital marketing is necessary.

• A solid understanding of digital marketing metrics, campaign structures, and the customer journey is required.

• Familiarity with key digital marketing platforms (Meta, Google Ads, Google Analytics, etc.) is expected.

• Advanced skills in Excel and Google Sheets for data manipulation and analysis, including pivot tables and VLOOKUP, are crucial.

• Experience with data visualization tools such as Looker, Tableau, PowerBI, or Google Data Studio is preferred.

• A grasp of statistical concepts like regression modeling and test/control analysis is advantageous.

• Proven experience in creating performance presentations and articulating data narratives is important.

• Capability to work both independently and collaboratively within a team environment is required.

• Strong attention to detail and analytical mindset is essential.

• Self-motivated with the ability to work under pressure and meet deadlines is necessary.

🏝️ Benefits

• Competitive salary with performance-based incentives.

• Opportunities for professional development and growth within the organization.

• Flexible working hours and remote work options.

• A supportive and innovative work environment.