Regional Sales Manager – East

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage relationships with customers and distributors while driving business outcomes for a designated portfolio of regional and independent grocery, natural, and specialty accounts.

• Create and implement account-specific strategies to enhance distribution, merchandising, shelf visibility, SKU velocities, and product trials.

• Increase household penetration, top-line sales, and overall net profit.

• Cultivate relationships with buyers and distributors, leading customer meetings, line reviews, and collaborative business planning.

• Recognize emerging opportunities, customer trends, and competitive movements, translating insights into actionable opportunities, risks, and strategies.

• Achieve volume, net revenue, profitability, and trade-spend targets.

• Negotiate pricing, product assortment, promotions, and trade investments in collaboration with Sales Strategy.

• Maintain updated forecasts, promotional calendars, customer plans, and performance reports; proactively address any gaps.

• Utilize customer, syndicated, and internal data to formulate compelling selling narratives and enhance account-level decision-making.

• Establish operational rhythms for priorities, pipelines, forecasting, performance, and developmental discussions.

• Mentor talent and strengthen the team's capabilities.

• Collaborate with Sales Strategy, Category Leadership, Marketing, Finance, Operations, and Supply Chain teams.

• Understand customer supply chains and discover joint value-creation opportunities.

• Represent Gimme at customer meetings, trade exhibitions, distributor events, and industry functions.

• Provide leadership with succinct, fact-based updates regarding performance, forecasts, decisions, and necessary support.

⛳️ Requirements

• Bachelor’s degree in business, marketing, or a related field, or equivalent practical experience.

• Over 5 years of progressive CPG sales experience, including direct accountability for grocery, natural, specialty, or independent retail accounts.

• Proven track record of increasing revenue, distribution, and account profitability within an assigned portfolio.

• Experience in managing or developing sales professionals, or a demonstrated readiness to take on formal leadership responsibilities.

• Strong understanding of trade promotion management, forecasting, and customer P&L fundamentals.

• Familiarity with syndicated data platforms such as Circana/IRI or Nielsen.

• Proficiency with standard CRM, planning, and trade-management tools, including Promomash and Vividly.

• Strong leadership in regional and independent grocery/natural accounts.

• Commercial insight across revenue, margin, pricing, promotions, and trade investments.

• Skills in customer planning, negotiation, forecasting, and execution discipline.

• Ability to tell data-informed stories using syndicated, customer, and internal performance data.

• Capabilities in people leadership, coaching, and talent development.

• Excellent communication and effective cross-functional influencing skills.

• High level of ownership, adaptability, and sound judgment in a growing organization.

• Willingness and ability to travel regularly within the assigned region.

🏝️ Benefits

• Annual bonus opportunity.

• Equity participation.

• Medical coverage.

• Dental coverage.

• Vision coverage.

• 401(k) coverage.

• Reasonable accommodations may be provided to enable qualified individuals with disabilities to perform essential functions.