Regional Sales Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Propel sales performance and foster market growth within a designated geographic area in Canada.

• Cultivate robust, sustainable partnerships with stakeholders.

• Formulate strategic plans to achieve revenue objectives and drive new store acquisitions.

• Oversee multi-customer portfolios and retail engagement efforts.

• Evaluate market trends and competitor activities to uncover growth prospects.

• Perform value-added site visits to a minimum of 20 stores weekly.

• Establish and expand independent retail partner accounts, including key regional multi-unit accounts.

• Forge enduring relationships with clients, distributors, and partners.

• Ensure comprehensive representation of all Vital Essentials product categories in retail partner locations.

• Provide education and training to retail partners on Vital Essentials products.

• Reengage former retail partners to reintroduce Vital Essentials products.

• Strategize account management to meet sales metrics and targets, including implementing corrective plans for any deviations.

• Manage trade and business-related budgets and expenditures.

• Secure effective product merchandising and placement within stores.

• Develop regional distributor partnership strategies that align with national objectives.

• Analyze distributor data and collaborate with distributor key account managers to establish new regional key accounts.

• Train and present business reviews and opportunities during distributor sales meetings.

• Build relationships with distributor territory managers to position Vital Essentials as the top recommended brand in the region.

• Collaborate with distributor representatives to target accounts and secure orders and product placements.

• Participate in distributor events and open houses.

• Forecast inventory levels to ensure distributor warehouse products are consistently in stock.

• Work alongside Brand, eCommerce, and other internal teams for comprehensive sales-to-distribution management.

• Coach, lead, and mentor other Regional Sales Managers at Vital Essentials.

• Support and engage in demos, sampling, and offsite activities.

⛳️ Requirements

• Bachelor’s degree in sales, marketing, business administration, or a related field (required).

• Over 3 years of experience in the independent pet specialty channel, collaborating with distributors to enhance rooftops and item penetration, preferably with a high-growth pet food brand or distributor (required).

• Experience in managing sales across multi-regions in Canada or expanded territories, while leading a team of direct sales managers.

• Demonstrated experience and skills in sales leadership, preferably within the pet food sector.

• Ability to deliver solutions tailored to the dynamics of retailer markets.

• Confidence in engaging with senior leaders regarding regional chain accounts.

• Basic understanding of retail operations, planogram compliance, customer engagement strategies, and account management.

• Exceptional communication, organizational, and interpersonal skills.

• Capability to work independently and manage time effectively.

• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).

• Willingness to travel at least 50% and potentially up to 90% of the time.

• Valid driver’s license.

• Ability to lift, carry, and move products and displays weighing up to 50 lbs.

• Competence in using standard technologies such as phones, computers, and cameras.

• Capacity to meet physical demands with or without accommodation, including frequent standing, walking, kneeling, and moving for extended durations.

• Ability to work in retail environments with potential noise disruptions.

• Working hours may involve movement, lifting, walking, and traveling that could exceed 8 hours daily.

🏝️ Benefits

• Travel is required, involving frequent driving for extended periods.

• Employment-related expenses include managed trade and business-related spending budgets.