Regional Planning and Activation Manager

This is a fully remote position, open to applicants in New York, +1 more state.

📋 Description

• Oversee regional planning, coordination, and execution of all on- and off-premise sampling initiatives across various markets.

• Facilitate and communicate the activities related to all JetFuel on- and off-premise sampling programs and their resources.

• Collect and relay program and resource performance metrics through KPI tracking and accountability.

• Lead local planning efforts, which include quarterly planning sessions, bi-weekly team status updates, and weekly client reports.

• Maintain a comprehensive overview of activities within key accounts and market areas to pinpoint growth opportunities.

• Ensure that programming adheres to client expectations, brand standards, and program specifications.

• Confirm that regional programs comply with state-specific regulations and requirements.

• Direct integration efforts with local sales teams across various departments.

• Monitor regional budgets across multiple markets.

• Supervise and manage Area Managers throughout the extended territory.

• Recruit, onboard, train, coach, and provide performance feedback and developmental support to Area Managers.

• Ensure adequate staffing levels and coverage in all markets.

• Review and approve expense reports, timecards, and event summaries submitted by Area Managers.

• Aggregate field insights and competitive activities, sharing key learnings with leadership and clients.

• Oversee POS inventory management and logistics.

• Maintain a strong field presence through spot-checks and client support.

⛳️ Requirements

• 3–5+ years of experience in experiential or field marketing, including the management of field teams across multiple markets; experience in the adult beverage sector is preferred.

• Excellent leadership, communication, and organizational abilities.

• Energetic, friendly, and approachable demeanor.

• Proficient in Microsoft Office Suite (Excel, PowerPoint, Word, Outlook).

• Strong skills in data interpretation and analysis, with the capability to convert program performance into actionable insights and recommendations.

• Demonstrated ability to lead teams and inspire staff in dynamic event settings.

• Familiarity with on/off-premise marketing strategies.

• Previous experience in experiential marketing, event management, brand ambassador programs, or promotional events is preferred.

• Experience in managing logistics, staffing, or inventory is advantageous.

• Willingness to travel throughout the region as necessary, including overnight trips.

• Must be at least 21 years old.

• Must possess reliable transportation.

• Must have access to a smartphone.

• Ability to lift and transport promotional materials and event assets as required.

🏝️ Benefits

• Competitive salary.

• Comprehensive health benefits.

• Opportunities for professional development and growth.

• Flexible work environment.

• Travel opportunities.