Regional Planning & Activation Manager

This is a fully remote position, open to applicants in Illinois, +1 more state.

📋 Description

• Oversee regional planning, coordination, and performance of both on- and off-premise sampling initiatives across various markets.

• Facilitate and communicate activities related to all JetFuel on- and off-premise sampling programs and their resources.

• Collect and report on program/resource performance using KPI tracking and accountability measures.

• Direct local planning efforts, which include quarterly planning meetings, bi-weekly team status updates, and weekly client reporting.

• Maintain a comprehensive overview of activities in key accounts and market territories to pinpoint growth opportunities.

• Ensure programs are executed according to client expectations, brand guidelines, and program specifications.

• Confirm that regional programs adhere to state-specific laws and regulations.

• Drive integration efforts with local sales teams across different departments.

• Monitor regional budgets across multiple markets.

• Supervise and manage Area Managers throughout the extended territory.

• Recruit, onboard, train, coach, and provide performance feedback and development for Area Managers.

• Ensure appropriate staffing levels and adequate market coverage.

• Review and approve expense reports, timecards, and event summaries submitted by Area Managers.

• Consolidate field insights and competitive activities, sharing key learnings with leadership and clients.

• Manage POS inventory control and logistics effectively.

• Maintain a strong field presence through site checks and client support.

⛳️ Requirements

• 3–5+ years of experience in experiential or field marketing, including managing field teams across multiple markets; experience in the adult beverage sector is preferred.

• Excellent leadership, communication, and organizational abilities.

• A fun, friendly, and outgoing demeanor.

• Proficiency in Microsoft Office (Excel, PowerPoint, Word, Outlook).

• Strong skills in data interpretation and analysis, with the capability to convert program performance into clear insights and recommendations.

• Ability to lead teams and inspire staff in fast-paced event settings.

• Familiarity with on/off-premise marketing strategies.

• Previous experience in experiential marketing, event management, brand ambassador programs, or promotional events is preferred.

• Experience in managing logistics, staffing, or inventory is advantageous.

• Willingness to travel throughout the region as necessary, including overnight trips.

• Must be at least 21 years old.

• Must have reliable transportation.

• Must have access to a smartphone.

• Capability to lift and transport promotional materials and event assets as required.

🏝️ Benefits

• Competitive salary package.

• Opportunities for professional growth and development.

• Collaborative and dynamic work environment.

• Employee discounts and perks.