Regional Field Marketing Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Oversee the execution, performance, and expansion of 1st Phorm's field marketing initiatives throughout Texas.

• Direct the implementation of field marketing events, which include fitness gatherings, retail activations, and community activities.

• Ensure all activations align with 1st Phorm's brand standards.

• Manage logistics for events, encompassing setup, breakdown, staffing, inventory, and on-site operations.

• Serve as the on-site leader for significant events and initiatives.

• Propel in-store activations and sampling initiatives for retail partners.

• Enhance product awareness, trial, and retail velocity in target markets.

• Cultivate relationships with store managers and regional partners.

• Implement Better For You product initiatives.

• Direct and support the Texas street team and field representatives.

• Prepare, align, and offer direction and accountability to team members.

• Aid in the training and onboarding of new field marketing team members.

• Identify and suggest new event opportunities within Texas.

• Schedule and coordinate events in alignment with company priorities.

• Collaborate with Events, Wholesale, Legionnaire, Student Marketer, and other internal teams.

• Maintain organized event plans, timelines, and communications.

• Oversee local inventory of field marketing assets and ensure equipment is maintained and ready for events.

• Monitor and report on sampling, consumer engagement, retail impact, event attendance, reach, cost per sample, data capture, on-site sales, budget adherence, and retail velocity.

• Provide post-event summaries and insights.

• Identify opportunities to enhance efficiency and return on investment.

• Represent 1st Phorm professionally and act as a key brand ambassador in the Texas market.

⛳️ Requirements

• 3-5+ years of experience in Field Marketing, Events, or Brand Activation.

• Familiarity with Consumer Packaged Goods (CPG) and retail brand structure and operations.

• Strong organizational and leadership capabilities.

• Ability to manage multiple events and priorities simultaneously.

• Exceptional communication and problem-solving skills.

• Self-motivated with a high level of ownership and accountability.

• Willingness to travel frequently within Texas.

• Availability to work nights and weekends as required.

🏝️ Benefits

• Health, dental, and vision insurance.

• Paid time off.

• 401(k) plan.

• Paid maternity and parental leave.

• Employee discount.

• Access to the on-site gym and company amenities.

• Opportunities for professional development and educational resources.

• Company events, community initiatives, and team activities.