Recruitment Marketing Manager

This is a fully remote position, open to applicants in Malaysia.

📋 Description

• Design and implement recruitment marketing strategies that align with RPO client workforce planning and talent acquisition objectives.

• Engage with clients and internal stakeholders to pinpoint attraction challenges and propose effective solutions.

• Act as a subject matter expert on recruitment marketing trends, candidate behaviors, media channels, and best practices in employer branding.

• Convert hiring goals into scalable attraction strategies that cater to various talent segments, geographical areas, and business functions.

• Establish trusted partnerships with clients, hiring managers, recruiters, and cross-functional teams.

• Contribute to Annual Business Reviews and Quarterly Business Reviews, presenting insights on recruitment marketing performance.

• Facilitate stakeholder discussions and presentations, transforming complex data into actionable insights.

• Work collaboratively with Talent Acquisition and client marketing/communications teams to provide integrated solutions.

• Oversee comprehensive recruitment marketing and advertising initiatives from strategy development through execution, optimization, and performance analysis.

• Handle multiple recruitment marketing campaigns and projects concurrently.

• Suggest and implement media and marketing channel strategies across social media, search marketing, programmatic advertising, display advertising, video and streaming media, talent pool engagement, and employer branding campaigns.

• Collaborate with creative and media teams to create content and messaging that attracts candidates.

• Manage and optimize recruitment marketing investments, including campaign spending, resource distribution, budgets, and performance reporting.

• Promote knowledge sharing, best practice development, process enhancement, innovation projects, capability building, and sales initiatives.

• Stay updated on emerging recruitment marketing technologies, media trends, digital tools, and talent attraction strategies.

• Assess new channels, platforms, and methodologies to enhance hiring results and improve candidate experiences.

• Support initiatives around innovation, automation, and digital transformation.

⛳️ Requirements

• Bachelor’s degree or equivalent qualification.

• Over 3 years of experience in recruitment marketing, talent attraction, employer branding, digital marketing, talent acquisition, or related domains.

• Proven experience in developing and executing multi-channel recruitment marketing campaigns.

• Strong skills in stakeholder management, consulting, and client relationship development.

• Proficient in interpreting data, analytics, and labor market insights to inform decision-making.

• Excellent communication, presentation, and project management skills.

• Capacity to juggle multiple priorities and projects in a dynamic, global setting.

• Willingness to travel up to 10% or as required.

• Preferred: More than 3 years of marketing experience supporting multiple countries, regions, or global client portfolios.

• Preferred: Familiarity with recruitment technologies, CRM platforms, ATS ecosystems, and digital advertising tools.

• Preferred: Certifications such as Google Ads, Google Analytics, Meta Blueprint, or comparable digital marketing certifications.

• Preferred: Experience in managing recruitment marketing budgets and media investments.

• Preferred: Additional language proficiency.

🏝️ Benefits

• Access to learning, development, and coaching opportunities.

• A collaborative and inclusive work environment.

• Opportunities for career growth, contribution, and sustainability.

• Willingness to travel up to 10% or as needed.