Public Relations Specialist

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Cultivate and sustain relationships with journalists in telecommunications, broadband, technology, and business sectors.

• Create tailored pitches to secure media coverage in both trade and tier-1 publications.

• Partner with the VP of Marketing to ensure external communications, product launches, and executive positioning align with the company's growth objectives.

• Compose press releases, media kits, summaries of white papers, executive Q&As, and briefing documents.

• Transform intricate telecom infrastructure concepts into engaging narratives.

• Act as the main point of contact for media inquiries.

• Evaluate media opportunities and prepare executives and technical experts for interviews and panel discussions.

• Assist with public relations and media engagement for industry trade shows, product announcements, and executive speaking engagements.

• Monitor media mentions and industry trends.

• Report on coverage metrics and return on investment to marketing leadership.

• Provide support for crisis and reputation management related to technical outages, emerging issues, and market changes.

⛳️ Requirements

• A bachelor's degree in public relations, communications, marketing, journalism, or a related discipline.

• 3–5 years of focused experience in public relations (either in-house or at an agency).

• At least 2 years of experience specifically in the telecommunications, broadband, networking, or technology infrastructure sectors.

• Demonstrated success in pitching and securing coverage in leading telecommunications and technology trade publications.

• Outstanding written, verbal, and AP Style editing abilities.

• Capability to distill complex technical subjects into clear and compelling narratives.

• Strong collaboration skills with product marketing, technical experts, and executive leadership.

• Familiarity with public relations databases and media intelligence tools like Cision, Muck Rack, and Meltwater.

• Knowledge of integrated marketing strategies, including SEO, digital PR, and account-based marketing (ABM).

• Experience in crisis communications or issues management within telecom or tech environments.

• Willingness to travel approximately 10% of the time.

🏝️ Benefits

• Travel requirement of approximately 10%.

• Reasonable accommodations will be provided for qualified individuals with disabilities.

• Commitment to equal opportunity employment.