Public Relations Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement public relations and communication strategies that enhance brand visibility, align with business goals, and promote Alliant Insurance Services along with its specialized practices.

• Create and distribute press releases, media pitches, briefing documents, and various public relations materials.

• Generate written content for marketing landing pages, sales sheets, newsletters, online articles, internal communications, social media, and additional channels.

• Establish and nurture relationships with journalists, editors, industry influencers, and other media representatives.

• Create, manage, and update targeted media lists.

• Address media inquiries, coordinate participation of subject matter experts, and facilitate media interviews.

• Prepare executives and subject matter experts for media interviews by providing briefing documents, key messages, and talking points.

• Monitor news coverage, public sentiment, industry trends, and competitor activities.

• Track media coverage, engagement, and campaign performance, preparing KPI reports for leadership review.

• Collaborate with marketing, communications, leadership, sales, and specialty practice teams on integrated campaigns.

• Coordinate messaging across press materials, websites, email nurture campaigns, social media, and other marketing platforms.

• Assist in corporate communications, events, campaigns, announcements, and reputation management initiatives.

• Manage multiple projects, deadlines, approvals, and deliverables effectively.

• Execute other duties as assigned.

⛳️ Requirements

• Bachelor's Degree in Public Relations, Communications, Marketing, Journalism, or a related field, or a comparable combination of education and experience.

• A minimum of three (3) years of experience in public relations, corporate communications, or marketing communications, ideally within a B2B context.

• Proven experience in developing media relationships and securing editorial coverage in business, trade, or industry publications.

• Familiarity with project management systems, media monitoring platforms, and analytics tools.

• Ability to interpret media and campaign performance metrics and present insights to leadership.

• Experience supporting financial services, insurance, professional services, or other intricate B2B sectors.

• Proficient in developing executive communications (both internal and external) and preparing subject matter experts for media engagements.

• Background in content marketing, thought leadership, and integrated marketing campaigns.

• Exceptional writing, editing, proofreading, and verbal communication abilities.

• Strong organizational and project management expertise, with the capacity to manage multiple priorities and adhere to deadlines.

• Excellent interpersonal and relationship-building skills.

• Clarity in both verbal and written communication.

• Capacity to multitask while maintaining attention to detail and meeting deadlines.

• Ability to work collaboratively in a dynamic, evolving environment.

• Solid understanding of communication strategies.

• Proficiency in Microsoft Office Suite.

🏝️ Benefits

• Competitive salary and performance bonuses.

• Comprehensive health, dental, and vision insurance.

• Retirement savings plan with employer match.

• Generous paid time off and holiday schedule.

• Opportunities for professional development and career advancement.