Product Marketing Manager – Temporary

This is a fully remote position, open to applicants in United States.

📋 Description

• Conduct market research and perform analysis to discern customer needs, preferences, and trends.

• Create product positioning, messaging, and value propositions tailored for target audiences.

• Collaborate with product management to ensure that products and services align with customer needs and provide value.

• Work alongside the sales team to produce enablement materials such as presentations, demos, and case studies.

• Simplify complex concepts for better understanding.

• Analyze and report on metrics related to customer acquisition, engagement, and retention.

• Keep track of product marketing and healthcare industry trends, as well as emerging opportunities.

• Provide weekly, monthly, and quarterly competitive intelligence by utilizing internal and external data, research, analysis, and customer feedback.

⛳️ Requirements

• A minimum of 4 years of experience in product marketing.

• Preference for candidates with B2B SaaS experience.

• Experience in healthcare technology and EHR is advantageous.

• Strong skills in analysis and research.

• Demonstrated success in voice of the customer initiatives.

• Experience in developing positioning and messaging for complex products within heavily regulated and competitive sectors.

• Solid understanding of B2B and B2C marketing best practices.

• Exceptional written and verbal communication abilities.

• Capability to work autonomously in a fast-paced environment.

🏝️ Benefits

• Variable pay opportunity for eligible employees.

• Comprehensive benefits package.

• Healthcare benefits included.

• Discount on Dell work-from-home essentials.

• Access to Gympass health and fitness resources.

• Telus Employee Assistance Program and mental health resources available.