Product Marketing Manager

This is a fully remote position, open to applicants in Pennsylvania.

📋 Description

• Oversee the strategic direction, market growth, and commercial success of designated products and solutions.

• Formulate and implement go-to-market strategies for both new and existing offerings.

• Take charge of the go-to-market strategy for product introductions, encompassing segmentation, positioning, and demand generation.

• Create compelling value propositions, competitive advantages, and messaging aimed at customers.

• Define and implement demand generation initiatives targeting new regions and customer segments.

• Plan and execute comprehensive campaigns in collaboration with division-level Marketing Demand Management teams.

• Collaborate with sales and channel teams to facilitate enablement and the execution of go-to-market plans.

• Monitor post-launch performance metrics, adoption rates, win/loss statistics, and customer feedback.

• Leverage customer, competitive, and market insights to refine product positioning and uncover growth opportunities.

• Propel marketing-influenced revenue, pipeline growth, customer acquisition and retention, campaign ROI, and the effectiveness of sales enablement.

• Engage in cross-functional collaboration with product, sales, and marketing teams.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, or a related discipline; MBA is preferred.

• Over 7 years of experience in product marketing, commercial roles, business development, or similar positions.

• Background in the BioTech/Pharma, Industrial, Academic/Government, or Healthcare industries.

• Proven experience in developing and launching new products within a global matrix organization.

• Familiarity with working alongside channels, key customers, and commercial teams.

• Experience in forecasting, budgeting, business situation analysis, and pricing strategy.

• Demonstrated ability to effectively engage with cross-functional and cross-cultural teams.

• Track record of successfully communicating complex technical information across all levels of an organization.

• Comfortable with taking ownership of ambitious targets and objectives.

🏝️ Benefits

• Fully remote work arrangement.

• Standard office hours (40 hours per week).

• 25–50% travel, including both domestic and international travel.