Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the quarterly launch program and the release engine from start to finish.

• Enhance launch workflows, processes, and impactful resources to broaden awareness.

• Ensure teams possess value-driven narratives throughout the product portfolio.

• Collaborate with Marketing, Revenue, and R&D on events and materials that highlight Sprout’s AI-driven platform.

• Act as the product marketer for designated platform products.

• Manage positioning, messaging, go-to-market support, and responsibilities as the product-market champion.

• Oversee the execution of the Breaking Ground event.

• Create a repeatable launch framework and establish KPIs.

• Execute cross-PMM initiatives to uphold consistent and current collateral.

• Proactively lead product marketing for assigned products.

• Reimagine the launch engine to enhance GTM creativity and efficiency.

• Develop AI-driven workflows and process enhancements.

⛳️ Requirements

• A minimum of 4 years of experience in product marketing, lifecycle marketing, campaigns, or related B2B SaaS roles.

• Proven track record in project management and independently driving end-to-end GTM campaigns.

• Ability to create engaging narratives and simplify complex concepts for internal stakeholders.

• Experience in navigating cross-functional approval processes with Product, Sales, and Marketing teams to meet critical deadlines.

• An operational mindset with an understanding of GTM frameworks, messaging, and sales enablement execution.

• Proficiency in using qualitative and quantitative analysis to assess launch success and refine strategies.

• Capability to manage tasks, stakeholders, approvals, deadlines, and intricate dependencies.

• Preferred: previous experience in the software/SaaS industry.

• Preferred: experience in a dedicated Product Marketing role.

• Preferred: experience in creating presentations and familiarity with Canva.

🏝️ Benefits

• Comprehensive BCBSIL medical, dental (high/low plans), and vision (Eyemed) insurance for you and eligible dependents.

• Full, complimentary access to Modern Health, including coaching, therapy sessions, and digital wellness resources.

• 401(k) plan featuring a 50% company match on the first 6% of contributions (totaling a 3% match).

• 100% employer-covered Life and Disability insurance.

• Flexible PTO policy along with company-wide Rest & Recharge days.

• Up to 16 weeks of paid parental leave.

• Annual Lifestyle Spending Account of $1,000 USD.

• One-time home-office setup stipend of $550 USD.

• Monthly internet stipend of $50 USD.

• 16 hours of paid volunteer time each year.

• $100 annual match for charitable donations.

• Pre-tax commuter benefits.

• Subsidized child/elder care through Care.com.

• Discounted pet insurance available through Figo.

• Free personalized financial wellness support via Your Money Line.

• Ten paid holidays throughout the year.

• Opportunity to earn restricted stock units (RSUs) as part of the equity plan.