Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement product marketing strategies to enhance brand visibility, drive adoption, and facilitate growth.

• Create unique product messaging and positioning that is rooted in customer outcomes and market demands.

• Generate and sustain content such as presentations, web copy, demos, videos, and marketing collateral.

• Contribute to Schoox’s SEO and AEO strategies by producing L&D-focused blog and website content.

• Collaborate with the Demand Generation team to produce content and align campaigns with product messaging.

• Build and maintain sales enablement resources including one-pagers, battlecards, FAQs, customer success stories, solution briefs, and training materials.

• Develop comprehensive interactive demo experiences like Storylane.

• Assist in coordinating product launches and ensuring cross-functional readiness.

• Work alongside Sales and Customer Success teams to gather insights from the field and refine messaging, positioning, and enablement resources.

• Conduct research on market trends, customer needs, and competitive landscape.

• Analyze customer data, win/loss insights, and market trends to enhance marketing effectiveness.

• Utilize AI tools and technologies to improve research, content creation, enablement efficiency, and overall marketing impact.

⛳️ Requirements

• Minimum of 3 years of experience in product marketing within the B2B SaaS or technology sector.

• Direct experience in workforce learning, LMS, talent development, HCM, or related HR Tech is essential.

• Expected to be familiar with L&D buyer requirements, industry terminology, and the competitive landscape from day one.

• Proven history of successfully launching and managing product marketing campaigns.

• Ability to convert complex platform capabilities into compelling value propositions for HR, L&D, and operational buyers.

• Strong analytical and structured thinking abilities; comfortable working with both qualitative and quantitative data.

• Excellent written and verbal communication skills suitable for both executive and operational audiences.

• Demonstrated experience using AI/LLM platforms for research, competitive analysis, content development, or workflow efficiencies.

• Proven success in cross-functional collaboration and working effectively in a remote work environment.

• Bachelor’s degree in Marketing, Business Administration, or a related field is preferred.

🏝️ Benefits

• Restricted stock options may be part of the compensation package.

• Employee benefits are detailed on a linked benefits page (specifics not provided).