Product Marketing Manager

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Create distinctive positioning, messaging, value propositions, packaging, and complementary materials.

• Collaborate with the Sales team to identify enablement requirements and develop pitch decks, battlecards, talk tracks, objection handling resources, competitive materials, use cases, and various sales tools.

• Work alongside Growth and Demand Generation to craft prospect-centric messaging, campaigns, content, and programs that foster awareness, engagement, and pipeline development.

• Convert product capabilities into business outcomes and tailored narratives for different audiences, segments, and stages of the sales funnel.

• Conduct market analysis, understand buyers, and evaluate the competitive landscape to deliver actionable insights.

• Develop and sustain competitive intelligence.

• Integrate market demands, prospect feedback, and revenue opportunities into product and marketing strategies.

• Assist in go-to-market planning for new products, features, and offerings, emphasizing sales readiness, prospect messaging, and commercial execution.

• Produce content for prospects and sales teams, including presentations, solution briefs, product videos, website copy, campaign materials, and more.

• Educate and empower internal teams through live training sessions, product updates, messaging guidance, and supporting resources.

• Create feedback mechanisms with Sales and Growth teams to continuously enhance messaging, content, and enablement.

⛳️ Requirements

• A minimum of 3 years of experience in product marketing, sales enablement, product management, growth marketing, or a similar role, demonstrating a history of increasing responsibilities.

• Proven experience in closely partnering with sales organizations and producing messaging, content, and enablement tools that facilitate pipeline generation and revenue growth.

• Strong comprehension of B2B buyer journeys and the ability to articulate product capabilities as clear business value for prospects.

• Outstanding writing and editing abilities.

• In-depth knowledge of positioning, messaging, product marketing, competitive intelligence, and go-to-market strategies.

• Comfortable operating in a highly collaborative, cross-functional setting with Sales, Growth Marketing, Product, and other departments.

• Strong qualitative and quantitative analytical skills, leveraging market, competitive, prospect, and performance data.

• Capability to balance strategic thinking with practical execution.

• Experience in a SaaS software company is essential.

• A Bachelor’s degree is preferred but not mandatory; emphasis is placed on experience and the ability to make a significant impact.

🏝️ Benefits

• Health, dental, and vision insurance.

• Retirement savings plan with company matching contributions.

• Paid time off and holidays.

• Opportunities for professional development.

• Performance-based bonus corresponding to the position.

• Certain positions may qualify for additional incentives, such as an annual bonus and sales incentives, depending on the relevant plan, role, and individual performance.