Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead the go-to-market strategy for Picarro's Industrial Solutions portfolio.

• Develop and oversee messaging and positioning for Industrial Solutions products.

• Convert intricate measurement science and regulatory contexts into value propositions for both technical and non-technical audiences.

• Lead the planning and execution of go-to-market strategies for new products and features.

• Coordinate product launches in collaboration with product, sales, marketing, and field teams to achieve measurable pipeline results.

• Create and sustain sales collateral, battle cards, competitive intelligence, and technical training materials.

• Collaborate with sales to identify and address gaps impacting deal outcomes.

• Manage buyer persona development, win/loss analysis, and voice-of-customer initiatives.

• Keep track of the competitive landscape, regulatory developments, and emerging market trends.

• Produce white papers, case studies, webinars, and conference presentations.

• Assist in demand generation campaigns with targeted messaging for specific segments.

• Represent Picarro at user conferences, industry events, and technical committees.

• Collaborate with product management to provide market feedback and set roadmap priorities.

• Partner with field sales and applications teams to focus on key accounts and strategic opportunities.

⛳️ Requirements

• Bachelor's degree in Marketing, Engineering, Environmental Science, Business, or a related discipline.

• 4–7 years of product marketing experience, preferably in industrial technology, environmental solutions, scientific instrumentation, or a similar B2B market.

• Demonstrated ability to craft compelling messaging and positioning for technical products.

• Experience in managing and executing product launches from start to finish.

• Strong sales enablement capabilities with a proven track record of creating materials that lead to tangible sales impact.

• Exceptional written and verbal communication skills; adept at writing for both technical and executive audiences.

• Comfortable working independently in a dynamic environment with competing priorities.

• Willingness to travel approximately 20% for customer visits, trade shows, and industry events.

• AI-focused mindset with practical experience using AI tools to enhance research, content, and campaign workflows.

🏝️ Benefits

• Medical, Dental, and Vision insurance

• Flexible Spending Account (FSA) and Health Savings Account (HSA) plans

• Life, Short-Term Disability, and Long-Term Disability Insurance

• Flexible Vacation Policy and Paid Holidays

• Employee Referral Program

• 401K

• Social events (summer picnic, holiday party, team lunches, etc.)

• On-site Health & Wellness programs (fitness challenges, outdoor bootcamp, flu-shots, etc.)

• Bonus eligibility

• Equity