Product Marketing Manager

This is a fully remote position, open to applicants in South Dakota.

📋 Description

• Act as the dedicated category leader and strategic head for the RV aftermarket and Trailer Component OEM sector.

• Serve as the liaison among product engineering, sales execution, and marketing production.

• Assess incoming departmental requests against revenue objectives, calculating ROI and strategic importance before distributing marketing resources.

• Transform unstructured departmental requests into actionable creative briefs for the internal production team.

• Own the brand architecture, market positioning, messaging hierarchies, and technical content of the category.

• Ensure compliance with Industrial Design Language (IDL) across all category assets.

• Provide pre-approved creative insights to the Creative Studio.

• Design and implement a comprehensive demand generation strategy to enhance inbound pipeline and revenue growth.

• Oversee industry-specific media purchasing and collaborate with media sellers and advertising partners.

• Cultivate relationships with industry influencers, strategic allies, and brand champions.

• Confirm the accuracy of category marketing materials regarding product and feature descriptions.

• Partner with engineering and product teams to convert roadmaps, feature releases, and mechanical specifications into market-ready value propositions.

⛳️ Requirements

• 3-5 years of experience in product marketing.

• Bachelor's degree is preferred.

• Extensive subject matter expertise in the specific industrial vertical and a comprehensive approach to revenue generation.

• Capability to identify the core business need from an unstructured departmental request and convert it into a structured marketing workflow.

• Strong technical copywriting abilities, with a knack for turning raw engineering data into engaging, conversion-focused messages.

• High emotional intelligence to adeptly manage relationships between technical engineering teams, creative production units, and external media vendors.

• Drug screening is mandatory.

🏝️ Benefits

• 12 Paid Holidays.

• Birthday Paid Off.

• PTO Accrual.

• Health Insurance.

• Dental Insurance.

• Vision Insurance.

• Life and Short Term Disability Insurance.

• The Standard Accident and Critical Illness Plans.

• 401k Retirement Plan.

• Safety Shoes/Glasses Allowance.

• Short Term Disability.

• Paid Parental Leave.