Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Report directly to the Head of Product.

• Collaborate with Product and Engineering from initial roadmap discussions to general availability.

• Create positioning for EHR workflows, prescriber tools, pharmacy fulfillment, marketplace, and API functionalities.

• Manage release messaging, including naming, one-liners, in-app announcements, release notes, and business-value narratives.

• Develop and sustain Bask’s positioning and messaging framework tailored for entrepreneurs and healthtech companies.

• Produce battlecards, competitive analyses, ROI and pricing narratives, and objection-handling resources.

• Monitor DTC telehealth and healthtech SaaS competitors and convert insights into sales guidance.

• Educate Customer Success and future sales team members on product launches and messaging.

• Author and disseminate website content, case studies, and campaign materials.

• Establish a consistent content strategy encompassing SEO, case studies, and launch pages.

• Transform customer successes into public endorsements, including founder launches and technical API integrations.

⛳️ Requirements

• 4+ years of product marketing experience in a B2B SaaS environment, managing at least one complete launch cycle from start to finish.

• Background in B2B SaaS product marketing is essential. Experience in healthtech and telehealth is advantageous but not mandatory.

• Ability to independently translate technical product features into customer-facing messaging.

• Proficient and rapid writing skills for sales enablement materials, web copy, and launch narratives.

• Experience working closely with Product and Engineering teams.

• Comfortable taking ownership of a new function and developing processes.

• Bonus: experience in marketing a platform, API, or infrastructure product to technical or enterprise customers alongside a turnkey SaaS solution for non-technical users.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health, dental, and vision insurance.

• Flexible work hours and remote work options.

• Opportunities for professional development and career growth.

• Collaborative and innovative work environment.